{"id":23946,"date":"2025-10-28T16:54:14","date_gmt":"2025-10-28T15:54:14","guid":{"rendered":"https:\/\/unequity.com\/?page_id=23946"},"modified":"2025-10-29T11:33:10","modified_gmt":"2025-10-29T10:33:10","slug":"glossary","status":"publish","type":"page","link":"https:\/\/unequity.com\/en\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23946\" class=\"elementor elementor-23946 elementor-23755\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2964b2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2964b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c996935\" data-id=\"c996935\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7339b87 elementor-widget elementor-widget-heading\" data-id=\"7339b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Communication terminology explained in simple terms<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d83203 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d83203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e03012 elementor-widget elementor-widget-text-editor\" data-id=\"0e03012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Explaining complex concepts <\/strong>in simple language is one of our specialties.<\/p><p>However, even we sometimes use technical lingo. Here, we explain technical terminology from the field of communication. These are terms that we work with every day and use in our Total Rewards Communication projects. To establish a common understanding of these technical terms, we have listed them here separately for reference.<\/p><p>Our glossary is a living document and is continuously being expanded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5d93f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5d93f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be25f4b\" data-id=\"be25f4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a1010 elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"f6a1010\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Glossar\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-framed e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-f6a1010\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22847\"><a href=\"#alink\" class=\"elementor-item elementor-item-anchor\">A<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22848\"><a href=\"#blink\" class=\"elementor-item elementor-item-anchor\">B<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22849\"><a href=\"#clink\" class=\"elementor-item elementor-item-anchor\">C<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22850\"><a href=\"#dlink\" class=\"elementor-item elementor-item-anchor\">D<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22851\"><a href=\"#elink\" class=\"elementor-item elementor-item-anchor\">E<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22852\"><a href=\"#flink\" class=\"elementor-item elementor-item-anchor\">F<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22853\"><a href=\"#glink\" class=\"elementor-item elementor-item-anchor\">G<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22854\"><a href=\"#hlink\" class=\"elementor-item elementor-item-anchor\">H<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22855\"><a href=\"#ilink\" class=\"elementor-item elementor-item-anchor\">I<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22856\"><a href=\"#jlink\" class=\"elementor-item elementor-item-anchor\">J<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22857\"><a href=\"#kalink\" class=\"elementor-item elementor-item-anchor\">K<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22858\"><a href=\"#llink\" class=\"elementor-item elementor-item-anchor\">L<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22859\"><a href=\"#mlink\" class=\"elementor-item elementor-item-anchor\">M<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22860\"><a href=\"#nlink\" class=\"elementor-item elementor-item-anchor\">N<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22861\"><a href=\"#olink\" class=\"elementor-item elementor-item-anchor\">O<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22862\"><a href=\"#plink\" class=\"elementor-item elementor-item-anchor\">P<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22863\"><a href=\"#qlink\" class=\"elementor-item elementor-item-anchor\">Q<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22864\"><a href=\"#rlink\" class=\"elementor-item elementor-item-anchor\">R<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22865\"><a href=\"#slink\" class=\"elementor-item elementor-item-anchor\">S<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22866\"><a href=\"#tlink\" class=\"elementor-item elementor-item-anchor\">T<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22867\"><a href=\"#ulink\" class=\"elementor-item elementor-item-anchor\">U<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22868\"><a href=\"#vlink\" class=\"elementor-item elementor-item-anchor\">V<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22869\"><a href=\"#wlink\" class=\"elementor-item elementor-item-anchor\">W<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22870\"><a href=\"#xlink\" class=\"elementor-item elementor-item-anchor\">X<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22871\"><a href=\"#ylink\" class=\"elementor-item elementor-item-anchor\">Y<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22872\"><a href=\"#zlink\" class=\"elementor-item elementor-item-anchor\">Z<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-f6a1010\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22847\"><a href=\"#alink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">A<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22848\"><a href=\"#blink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">B<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22849\"><a href=\"#clink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">C<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22850\"><a href=\"#dlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">D<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22851\"><a href=\"#elink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">E<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22852\"><a href=\"#flink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">F<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22853\"><a href=\"#glink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">G<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22854\"><a href=\"#hlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">H<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22855\"><a href=\"#ilink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">I<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22856\"><a href=\"#jlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">J<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22857\"><a href=\"#kalink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">K<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22858\"><a href=\"#llink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">L<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22859\"><a href=\"#mlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">M<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22860\"><a href=\"#nlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">N<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22861\"><a href=\"#olink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">O<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22862\"><a href=\"#plink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">P<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22863\"><a href=\"#qlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Q<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22864\"><a href=\"#rlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">R<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22865\"><a href=\"#slink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">S<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22866\"><a href=\"#tlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">T<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22867\"><a href=\"#ulink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">U<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22868\"><a href=\"#vlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">V<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22869\"><a href=\"#wlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">W<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22870\"><a href=\"#xlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">X<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22871\"><a href=\"#ylink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Y<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-22872\"><a href=\"#zlink\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Z<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7782a33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7782a33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a11027a\" data-id=\"a11027a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb2734 elementor-widget elementor-widget-menu-anchor\" data-id=\"ecb2734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"alink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb5d66 elementor-widget elementor-widget-text-editor\" data-id=\"ceb5d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>AIDA-Model<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-02ed651\" data-id=\"02ed651\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d816c elementor-widget elementor-widget-text-editor\" data-id=\"39d816c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>The\u00a0<b>AIDA Model<\/b>\u00a0describes the four stages a person goes through when interacting with communication:\u00a0<b>Attention,\u00a0Interest,\u00a0Desire, Action<\/b>. It helps structure messages and campaigns to capture attention, spark interest, create desire, and ultimately drive the user <b><\/b>or customer to take action. <b><\/b><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ba93f20\" data-id=\"ba93f20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9491ee7 elementor-widget elementor-widget-text-editor\" data-id=\"9491ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:\u00a0<br \/><a href=\"https:\/\/unequity.com\/en\/aida-a-decisive-factor-for-internal-communication-and-hr\/\">Blog Article AIDA<\/a><\/strong><\/li><\/ul><div>\u00a0<\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad05cbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad05cbf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f901d2f\" data-id=\"f901d2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45dc418 elementor-widget elementor-widget-text-editor\" data-id=\"45dc418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Audiences<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cf57b86\" data-id=\"cf57b86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7bd4dc elementor-widget elementor-widget-text-editor\" data-id=\"b7bd4dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ewa-rteLine\"><p>Groups of people who receive or engage with a message, product, or service. Audiences can be segmented by demographics, interests, behaviors, or needs. In marketing, this includes potential customers; in internal communications, it might be employees or stakeholders.\u200b<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c7d9de5\" data-id=\"c7d9de5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ddc447 elementor-widget elementor-widget-text-editor\" data-id=\"7ddc447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f3eb1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f3eb1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-811eaff\" data-id=\"811eaff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06555c4 elementor-widget elementor-widget-menu-anchor\" data-id=\"06555c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"blink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e9e64 elementor-widget elementor-widget-text-editor\" data-id=\"11e9e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Branding<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-93e4dfc\" data-id=\"93e4dfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3e643b elementor-widget elementor-widget-text-editor\" data-id=\"c3e643b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ewa-rteLine\"><p>Branding refers to the targeted development and management of a brand, including its communicative and visual characteristics, to make a product, organization, person, or place easy to recognize and different from others by connecting it with a particular name, design, symbol, or set of qualities. Branding covers all tangible and intangible factors that let a company, service, or product distinguish itself and be remembered, such as values, mission, and personality. Within the context of Total Rewards, it refers mainly to Employer Branding, i.e., to the branding of a company as employer.<\/p><p><strong>Key Aspects of Branding<br \/><\/strong>Branding is about creating unique visual and communicative messages (such as logos, colors, style, and stories) that help people identify and relate to a brand.<\/p><p>Its main goals are differentiation from competitors, maintaining a consistent brand experience, and establishing an emotional connection between the brand and its target audience (in this case the company&#8217;s employees).<\/p><p>Branding can apply to products, services, companies, individuals, and even places or regions; it is not limited to commercial goods.<\/p><p><strong>Why Branding Is Important<br \/><\/strong>A strong brand leaves a lasting impression, builds trust and loyalty, and provides orientation for consumers choosing between similar offers in the market. Branding helps achieve greater appreciation for products, services, or the company as an employer, and influences target group decisions by creating meaning and emotional value beyond just functional benefit.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11d344a\" data-id=\"11d344a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c455e5 elementor-widget elementor-widget-text-editor\" data-id=\"2c455e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a29356 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a29356\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d514007\" data-id=\"d514007\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df036a8 elementor-widget elementor-widget-menu-anchor\" data-id=\"df036a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"clink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab5c2b elementor-widget elementor-widget-text-editor\" data-id=\"4ab5c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Center of Excellence<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b4149ae\" data-id=\"b4149ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a12a57a elementor-widget elementor-widget-text-editor\" data-id=\"a12a57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>A\u00a0<b>Center of Excellence<\/b>\u00a0is a dedicated team within an organization that provides\u00a0specialized knowledge, guidance, and best practices\u00a0in a specific area. It supports other departments by offering expertise, ensuring consistency, and enabling effective decision-making across the company.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7739876\" data-id=\"7739876\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78ed559 elementor-widget elementor-widget-text-editor\" data-id=\"78ed559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bad46a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bad46a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d426fdb\" data-id=\"d426fdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36bcc9b elementor-widget elementor-widget-text-editor\" data-id=\"36bcc9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Communication Channel<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-810f5cd\" data-id=\"810f5cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b509b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b509b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Communication channels are the pathways or media through which information, messages, or ideas are exchanged between a sender and a receiver. They serve to enable communication and can be either traditional or digital.<\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Communication channels can be divided into two main categories:<\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Traditional communication channels:<\/strong> These include print media such as flyers, information brochures, checklists, one-pagers, newspapers, magazines, posters, displays, and other tangible materials.<\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Digital communication channels:<\/strong> These include email, websites, intranet content, digital tutorials, social media, videos, PowerPoint presentations, interactive PDFs, digital platforms, virtual reality, and more.<\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In addition, <b>direct communication channels<\/b> such as face-to-face conversations, phone calls, or video calls are also part of this landscape. They ensure immediate human-to-human exchange, which is essential for effective communication.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ec1868\" data-id=\"5ec1868\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f57dcf9 elementor-widget elementor-widget-text-editor\" data-id=\"f57dcf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-816792f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"816792f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c307184\" data-id=\"c307184\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c74ce23 elementor-widget elementor-widget-text-editor\" data-id=\"c74ce23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Communications, internal, external<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-be04869\" data-id=\"be04869\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5a7298 elementor-widget elementor-widget-text-editor\" data-id=\"b5a7298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Communication refers to the exchange of information, ideas, and messages between people or organizations and is central to their collaboration and success.<\/p><p class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Internal Communication<br \/><\/strong>Internal communication includes all measures and processes used within an organization or company to inform, motivate, and coordinate employees. It is directed at staff, managers, and various teams and serves to share relevant information, enable feedback, and strengthen the corporate culture.<\/p><p class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>External Communication<br \/><\/strong>External communication refers to all communication activities aimed at target groups outside the company, such as customers, business partners, the media, or the general public. Its goal is to promote the company\u2019s image, products, or services, convey key messages to stakeholders, and maintain relationships.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-49a78ac\" data-id=\"49a78ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a6eb52 elementor-widget elementor-widget-text-editor\" data-id=\"5a6eb52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><\/strong><a href=\"https:\/\/unequity.com\/interne-kommunikation-und-kuenstliche-intelligenz\/\"><strong>Blog Article Internal Communication and AI<\/strong><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dcaa6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dcaa6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c47ab43\" data-id=\"c47ab43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f9859b elementor-widget elementor-widget-menu-anchor\" data-id=\"6f9859b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"elink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a175e elementor-widget elementor-widget-text-editor\" data-id=\"c4a175e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Employee Experience<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9a7df35\" data-id=\"9a7df35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8980be4 elementor-widget elementor-widget-text-editor\" data-id=\"8980be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>The sum of all interactions an employee has with their employer, from recruitment to exit. It includes the physical workspace, company culture, technology, leadership, and HR processes. A positive employee experience boosts engagement, retention, and performance.\u200b<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-96e7dc8\" data-id=\"96e7dc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c05c33 elementor-widget elementor-widget-text-editor\" data-id=\"2c05c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:\u00a0<br \/><a href=\"https:\/\/unequity.com\/en\/ux-ex-human-centered-design-for-a-sustainable-company-culture\/\">Blog Article UX\/UE<\/a><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52dd198 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52dd198\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eeea8f0\" data-id=\"eeea8f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dac26bf elementor-widget elementor-widget-text-editor\" data-id=\"dac26bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Employee Journey<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7da4a17\" data-id=\"7da4a17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be9015c elementor-widget elementor-widget-text-editor\" data-id=\"be9015c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>A step-by-step path an employee takes throughout their time with a company. It typically includes:\u200b Recruitment, Onboarding, Development, Promotion, Retention, Exit\/Retirement. Mapping this journey helps organizations improve touchpoints and support employees effectively.\u200b<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fe85ab6\" data-id=\"fe85ab6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ef8d5b elementor-widget elementor-widget-text-editor\" data-id=\"6ef8d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:\u00a0<br \/><a href=\"https:\/\/unequity.com\/en\/ux-ex-human-centered-design-for-a-sustainable-company-culture\/\">Blog Article UX\/UE<\/a><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-430b1ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"430b1ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b1503f8\" data-id=\"b1503f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0f966f elementor-widget elementor-widget-text-editor\" data-id=\"a0f966f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Employee Value Proposition (EVP)<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9d2a86b\" data-id=\"9d2a86b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1586b5 elementor-widget elementor-widget-text-editor\" data-id=\"f1586b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>An\u00a0<b>Employee Value Proposition<\/b>\u00a0defines the\u00a0unique set of benefits, culture, and experiences\u00a0an organization offers to its employees. It communicates why current and potential employees should join, stay, and engage with the company, linking organizational values with personal and professional fulfillment.<b><\/b><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f432c2e\" data-id=\"f432c2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4980e25 elementor-widget elementor-widget-text-editor\" data-id=\"4980e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23d491e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23d491e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f9fa7c8\" data-id=\"f9fa7c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6b0793 elementor-widget elementor-widget-menu-anchor\" data-id=\"d6b0793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"hlink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f599737 elementor-widget elementor-widget-text-editor\" data-id=\"f599737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Human-centric Design<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8b56573\" data-id=\"8b56573\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98cc77d elementor-widget elementor-widget-text-editor\" data-id=\"98cc77d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<p><b>Human-Centric Design<\/b>&nbsp;is an approach that&nbsp;puts the needs, emotions, and experiences of people at the center of the design process. It ensures products, services, or processes are intuitive, accessible, and meaningful, creating value for both users and organizations.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b6e6fbc\" data-id=\"b6e6fbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66675fe elementor-widget elementor-widget-text-editor\" data-id=\"66675fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:\u00a0<br \/><a href=\"https:\/\/unequity.com\/en\/ux-ex-human-centered-design-for-a-sustainable-company-culture\/\">Blog Article UX\/UE<\/a><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97d36c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d36c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6a3b2f6\" data-id=\"6a3b2f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e585c7 elementor-widget elementor-widget-menu-anchor\" data-id=\"1e585c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ilink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dafcaf2 elementor-widget elementor-widget-text-editor\" data-id=\"dafcaf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Information Design<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3679e84\" data-id=\"3679e84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4415d28 elementor-widget elementor-widget-text-editor\" data-id=\"4415d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><strong>Information design<\/strong> is about creating, presenting, and visualizing information so that it\u2019s clear, easy to understand, and useful for the audience. It brings together content, layout, and visuals to help people quickly make sense of complex data, ideas, or instructions.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dfc6765\" data-id=\"dfc6765\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53c5442 elementor-widget elementor-widget-text-editor\" data-id=\"53c5442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea3e138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea3e138\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-97a67fb\" data-id=\"97a67fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fc2832 elementor-widget elementor-widget-menu-anchor\" data-id=\"1fc2832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"klink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2b514 elementor-widget elementor-widget-text-editor\" data-id=\"ea2b514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Key Message<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f7062c3\" data-id=\"f7062c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c64bd57 elementor-widget elementor-widget-text-editor\" data-id=\"c64bd57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>The central idea or takeaway the audience needs to remember. It\u2019s the core of a communication: clear, concise, and aligned with the defined goals. A strong key message guides tone, content, and delivery across channels.\u200b<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b3c107e\" data-id=\"b3c107e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a5320d elementor-widget elementor-widget-text-editor\" data-id=\"6a5320d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9205c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9205c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4d470a4\" data-id=\"4d470a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e73f0d0 elementor-widget elementor-widget-menu-anchor\" data-id=\"e73f0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"llink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772c459 elementor-widget elementor-widget-text-editor\" data-id=\"772c459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Look&amp;Feel<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-afc5a3e\" data-id=\"afc5a3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-823e9ca elementor-widget elementor-widget-text-editor\" data-id=\"823e9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Refers to the combined aesthetic and emotional experience that a user has when interacting with a product, brand, or interface. The <b>\u201clook\u201d<\/b> encompasses the visual design elements such as color schemes, typography, layout, and imagery, while the <b>\u201cfeel\u201d<\/b> relates to the emotional tone and usability, i.e. how intuitive, engaging, or satisfying the experience is. Together, they shape the user&#8217;s perception and influence how they connect with what they see and use.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e1ba9f5\" data-id=\"e1ba9f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0150856 elementor-widget elementor-widget-text-editor\" data-id=\"0150856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea2255a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea2255a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77e0a61\" data-id=\"77e0a61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e6f716 elementor-widget elementor-widget-menu-anchor\" data-id=\"5e6f716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"nlink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-895b451 elementor-widget elementor-widget-text-editor\" data-id=\"895b451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Narrative<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4180cde\" data-id=\"4180cde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39786a0 elementor-widget elementor-widget-text-editor\" data-id=\"39786a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <b>narrative<\/b> is a meaningful story or message that goes beyond numbers and facts. It creates identification, emotional connection, and conveys the bigger picture. In the context of Total Rewards, this means not just &#8220;explaining&#8221; the value of the offering and the company culture but making them truly felt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0d690d5\" data-id=\"0d690d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-892e4fa elementor-widget elementor-widget-text-editor\" data-id=\"892e4fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/unequity.com\/en\/lufthansa-group-compensation-benefits-support\/\">Case Study Lufthansa<\/a><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4929662 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4929662\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bbc3f50\" data-id=\"bbc3f50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5171024 elementor-widget elementor-widget-menu-anchor\" data-id=\"5171024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"slink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-861ec9a elementor-widget elementor-widget-text-editor\" data-id=\"861ec9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Storytelling<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-49e05c2\" data-id=\"49e05c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6becff7 elementor-widget elementor-widget-text-editor\" data-id=\"6becff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Describes the craft of conveying ideas, emotions, or messages through a structured narrative. It involves creating a sequence of events that typically includes characters, a plot, conflict, and resolution, all woven together to express a central theme. <b>Storytelling<\/b> is a powerful tool in communication, marketing, and design because it helps people relate to information on a human level, making it more memorable and impactful. Whether used to share a brand\u2019s origin, a user\u2019s journey, or a product\u2019s purpose, storytelling builds connection and meaning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-46d8c8e\" data-id=\"46d8c8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407fab1 elementor-widget elementor-widget-text-editor\" data-id=\"407fab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bb64e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bb64e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cd83dc9\" data-id=\"cd83dc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72ed8a6 elementor-widget elementor-widget-menu-anchor\" data-id=\"72ed8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tlink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efed25 elementor-widget elementor-widget-text-editor\" data-id=\"9efed25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Target Group<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-87b2b1c\" data-id=\"87b2b1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9746650 elementor-widget elementor-widget-text-editor\" data-id=\"9746650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A specific subset of the audience a product, service, or message is aimed at. Defined by characteristics like age, profession, location, or behavior. Targeting helps tailor communication and offerings for maximum relevance and impact.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ecccf79\" data-id=\"ecccf79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0079eb8 elementor-widget elementor-widget-text-editor\" data-id=\"0079eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1902c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1902c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-da7e1bb\" data-id=\"da7e1bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31f0495 elementor-widget elementor-widget-text-editor\" data-id=\"31f0495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Total Rewards<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-360973f\" data-id=\"360973f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59a87a elementor-widget elementor-widget-text-editor\" data-id=\"d59a87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ewa-rteLine\"><p><b>Total Rewards<\/b> is a holistic system that compensates employees for their work. It comprises all financial renumeration, additional benefits, special incentives, perks and underlying provisions that a company offers its employees. Total Rewards is a strategic tool for attracting, retaining and motivating employees and is part of HR.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f34f7e1\" data-id=\"f34f7e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67dcf38 elementor-widget elementor-widget-text-editor\" data-id=\"67dcf38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/unequity.com\/en\/total-rewards-means-customer-relationship-management\/\">Blog Article Total Rewards<\/a><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94f9610 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94f9610\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-71b8bdf\" data-id=\"71b8bdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eaf12e elementor-widget elementor-widget-menu-anchor\" data-id=\"9eaf12e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ulink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77aa752 elementor-widget elementor-widget-text-editor\" data-id=\"77aa752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>User Experience (UX) und UX Design<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fba4001\" data-id=\"fba4001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38c60c elementor-widget elementor-widget-text-editor\" data-id=\"f38c60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>User experience<\/b> includes the entire interaction a user has with a product, service, or brand, including every touchpoint with the company, its services, and its products. The goal of <strong>UX design<\/strong> is to make the experience easy, efficient, relevant, and altogether pleasant for the user. UX encompasses everything that a person thinks and feels before (expectation), during (experience), and after (memory).<b><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ea87dfc\" data-id=\"ea87dfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda9832 elementor-widget elementor-widget-text-editor\" data-id=\"cda9832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:\u00a0<br \/><a href=\"https:\/\/unequity.com\/en\/ux-ex-human-centered-design-for-a-sustainable-company-culture\/\">Blog Article UX\/UE<\/a><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea02fe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea02fe6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7bf9298\" data-id=\"7bf9298\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6119480 elementor-widget elementor-widget-text-editor\" data-id=\"6119480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>User Journey<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a0c48d8\" data-id=\"a0c48d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dafdb6 elementor-widget elementor-widget-text-editor\" data-id=\"3dafdb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <b>User journey<\/b> maps the complete path a user takes when interacting with a product, service, or brand. It captures every step, action, decision, and emotion, showing how users experience value and meaning beyond mere functionality. Understanding the User Journey helps design interactions that are seamless, engaging, and aligned with both user needs and the company\u2019s goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f163db\" data-id=\"5f163db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-015e005 elementor-widget elementor-widget-text-editor\" data-id=\"015e005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:\u00a0<br \/><a href=\"https:\/\/unequity.com\/en\/ux-ex-human-centered-design-for-a-sustainable-company-culture\/\">Blog Article UX\/UE<\/a><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af38117 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af38117\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-92444f5\" data-id=\"92444f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b94f7da elementor-widget elementor-widget-menu-anchor\" data-id=\"b94f7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"vlink\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb2e49 elementor-widget elementor-widget-text-editor\" data-id=\"1fb2e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Value Proposition<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2007852\" data-id=\"2007852\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b33a44f elementor-widget elementor-widget-text-editor\" data-id=\"b33a44f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A clear statement that explains how a product, service, or idea solves a problem or improves a situation. It highlights benefits and differentiators: why someone should choose this specific product, service, or idea over competitors. It\u2019s the promise of value able to be delivered.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-763aeed\" data-id=\"763aeed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2018818 elementor-widget elementor-widget-text-editor\" data-id=\"2018818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"ewa-rteLine\"><strong>Links:<br \/><a href=\"https:\/\/www.linkedin.com\/company\/unequity\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Unequity on LinkedIn<\/a><br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0db1f7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0db1f7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe8d86d\" data-id=\"fe8d86d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c1fb22 elementor-widget elementor-widget-template\" data-id=\"7c1fb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14476\" class=\"elementor elementor-14476 elementor-14467 elementor-14467\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fcb075 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fcb075\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1569c2\" data-id=\"f1569c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0c2459 elementor-widget elementor-widget-heading\" data-id=\"f0c2459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTACT US<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f2e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f2e7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eef2739\" data-id=\"eef2739\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-388b58c elementor-widget elementor-widget-text-editor\" data-id=\"388b58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;d like to chat about this, or any other topic, get in touch with us.<\/p><p><strong>We lead People-Projects to success through communication.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bb5618a\" data-id=\"bb5618a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de9b7da elementor-widget elementor-widget-image\" data-id=\"de9b7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-15545\" alt=\"Portrait of Simone Schmitt Schillig - Managing Director Unequity GmbH\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png 150w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-300x300.png 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5b76bdc\" data-id=\"5b76bdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b1fc7d elementor-widget elementor-widget-text-editor\" data-id=\"6b1fc7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Your contact person<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec88155 elementor-align-start elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec88155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">simone[@]unequity.com<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 (0) 174 \/ 310 78 27\u200b<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/simoneschmitt-schillig\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Simone Schmitt-Schillig<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41c8f70 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41c8f70\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7863c1\" data-id=\"a7863c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10090ef elementor-widget elementor-widget-template\" data-id=\"10090ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"7608\" class=\"elementor elementor-7608 elementor-7602 elementor-7602\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0c699f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0c699f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-690fe2e\" data-id=\"690fe2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62db8d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f62db8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1957219 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1957219\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4363bf\" data-id=\"a4363bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc6f48b e-transform elementor-widget elementor-widget-text-editor\" data-id=\"bc6f48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Share this page directly:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a213cf\" data-id=\"0a213cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d95955 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-grid-tablet-0 elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"4d95955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_xing\" role=\"button\" tabindex=\"0\" aria-label=\"Share on xing\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-xing\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Communication terminology explained in simple terms Explaining complex concepts in simple language is one of our specialties. However, even we sometimes use technical lingo. Here, we explain technical terminology from the field of communication. These are terms that we work with every day and use in our Total Rewards Communication projects. To establish a common &#8230; <a title=\"Glossary\" class=\"read-more\" href=\"https:\/\/unequity.com\/en\/glossary\/\" aria-label=\"Read more about Glossary\">Weiterlesen<\/a><\/p>\n","protected":false},"author":15,"featured_media":16173,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"generate_page_header":"","footnotes":""},"class_list":["post-23946","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/pages\/23946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/comments?post=23946"}],"version-history":[{"count":47,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/pages\/23946\/revisions"}],"predecessor-version":[{"id":24033,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/pages\/23946\/revisions\/24033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media\/16173"}],"wp:attachment":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media?parent=23946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}