{"id":14910,"date":"2024-04-02T13:39:50","date_gmt":"2024-04-02T11:39:50","guid":{"rendered":"https:\/\/unequity.com\/?p=14910"},"modified":"2026-04-15T09:23:03","modified_gmt":"2026-04-15T07:23:03","slug":"company-pension-scheme-yes-please","status":"publish","type":"post","link":"https:\/\/unequity.com\/en\/company-pension-scheme-yes-please\/","title":{"rendered":"Company Pension Scheme? Yes, please!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14910\" class=\"elementor elementor-14910 elementor-14893\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154d405 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154d405\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1bdf7c7\" data-id=\"1bdf7c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b36ddf1 elementor-widget elementor-widget-image\" data-id=\"b36ddf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Future-is-sexy-bav-unequity-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-14923\" alt=\"Eine alte Frau mit Sonnenbrille sitzt auf einem Motorrad.\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Future-is-sexy-bav-unequity-768x512.jpg 768w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Future-is-sexy-bav-unequity-300x200.jpg 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Future-is-sexy-bav-unequity-1024x683.jpg 1024w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Future-is-sexy-bav-unequity-1536x1024.jpg 1536w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Future-is-sexy-bav-unequity.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d80c698\" data-id=\"d80c698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af5b3b0 elementor-widget elementor-widget-heading\" data-id=\"af5b3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Company pension schemes - anything but boring!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9482e40 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9482e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664588f elementor-widget elementor-widget-text-editor\" data-id=\"664588f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The company pension scheme is one of the most important benefits for employees, and offers financial security for their retirement. However, the number of participants in German companies has fallen in the past year, with fewer than half of employees taking advantage of their company\u2019s schemes. What are the reasons for this low uptake, and how can companies improve?  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33733df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33733df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af15154\" data-id=\"af15154\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81aab8a elementor-widget elementor-widget-text-editor\" data-id=\"81aab8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Deloitte Company Pension Study 2023\u00b9 provides a comprehensive view of the current situation. In this article, we take a closer look at the key findings of the study, with a particular focus on our area of expertise &#8211; communication. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b907c3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b907c3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dffbaf3\" data-id=\"dffbaf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff2f00 elementor-widget elementor-widget-heading\" data-id=\"9ff2f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The current situation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8a4360 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8a4360\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-02b4c62\" data-id=\"02b4c62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e065e52 elementor-widget elementor-widget-text-editor\" data-id=\"e065e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Survey<\/strong><\/p><p>If you were to change jobs, would an employer-financed company pension scheme be a deciding factor?<\/p><p><strong>49% \u2013 Yes, important<br \/>34% \u2013 Yes, but not that important<\/strong><\/p><p>Company pension scheme participants (employer-financed company pension scheme and deferred compensation)<\/p><p><strong>44% in 2023<br \/>50% in 2022<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3cfcd4b\" data-id=\"3cfcd4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1012fdf elementor-widget elementor-widget-text-editor\" data-id=\"1012fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW172259777 BCX2\">Although a clear majority of employees view the availability of a company pension scheme as valuable when choosing an employer, fewer than half of them actually sign up. Despite \u2013 or perhaps because of \u2013 current inflation, employees seem to be investing less in savings for their retirement. In comparison to 2022, the number of employees currently interested in a company pension scheme, and the participation rates fell in 2023.<\/span><span class=\"NormalTextRun SCXW172259777 BCX2\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d002ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d002ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dfb7d1\" data-id=\"1dfb7d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e582705 elementor-widget elementor-widget-heading\" data-id=\"e582705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One of the most important factors for low participation rates in company pension schemes is insufficient communication <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0c4dc elementor-widget elementor-widget-text-editor\" data-id=\"1f0c4dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alongside the current economic situation, which is forcing employees to rethink their budgets, this development is due to a range of issues, including the age and income of respondents, and the company size. <br><\/p><p>However, it is interesting to note that regardless of current events, since the first study in 2017, the same two main reasons for lack of participation have been given repeatedly<\/p><ol><li>Employees are not offered\u2014or are unaware of the existence\u2014of the company pension scheme. <br><br><\/li><li>Lack of money for retirement savings, especially for low-income workers.\u202f <br><br><span class=\"Apple-converted-space\"> <\/span><\/li><\/ol><p>FInitially, as experts in communication, we found the first point particularly relevant. Lack of communication means that employees are insufficiently informed about the pension scheme, or fail to find the plan attractive. If we take a closer look, however, even the second reason is a communication issue, as we can use convincing messaging to motivate lower-income employees to consider long-term savings. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5bb693 elementor-widget elementor-widget-heading\" data-id=\"b5bb693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Employees don't know enough about company pension schemes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e49cab elementor-widget elementor-widget-text-editor\" data-id=\"2e49cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even though employees are slightly better informed than in previous years, the following data is still troubling: <br><\/p><ul><li>Only 45% of respondents felt sufficiently informed. <br><br><\/li><li>Only 38% trust the information they receive (compared to 44% in 2022). <br><br><\/li><li>61% of respondents who have a company pension scheme were unable to provide any information on the type of benefit (whether monthly pension or lump sum). <br><br><\/li><li>77% of respondents with company pension schemes did not know that they had vested entitlements, and therefore risk losing parts of their benefits.\u00b2<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73845a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73845a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7df9469\" data-id=\"7df9469\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6921a03 elementor-widget elementor-widget-text-editor\" data-id=\"6921a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><span style=\"color: #e0482c;\"><strong><b><i><span data-contrast=\"auto\">Employees want a company pension scheme that offers 1) employer subsidy, 2) good communication, and 3) security, return on investment, and flexibility.   <\/span><\/i><\/b><\/strong><\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6d9c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6d9c4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df70564\" data-id=\"df70564\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee6b81 elementor-widget elementor-widget-heading\" data-id=\"2ee6b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do employees want to be informed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d02d44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d02d44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-890b415\" data-id=\"890b415\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-855e77c elementor-widget elementor-widget-text-editor\" data-id=\"855e77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The researchers also raised the question of the preferred medium of communication. These answers were particularly interesting for us. Employees place a high priority on receiving adequate information.<\/p><p>When it comes to the communication medium, the most popular remain a traditional print brochure, and individual consultations.\u00a0\u00a0 A third of those surveyed would like a short brochure, followed by in-person events, and the distribution of information via the company intranet (21% and 25%, respectively). 11% of respondents would like a dedicated app. Aside from the rise in popularity of the app, these numbers have barely shifted since 2019.<\/p><p>What does this tell us as a communications agency? <strong>It&#8217;s all about the media mix<\/strong> \u2013 as it always is. There is no clear favorite among employees, and we can assume that many employees use multiple channels to stay informed and up-to-date.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f270494\" data-id=\"f270494\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a824bfd elementor-widget elementor-widget-text-editor\" data-id=\"a824bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Employees&#8217; preferred communication medium\u00a0 <\/strong><\/p><p><strong>49 %<\/strong> Detailed brochure<br \/><strong>49<\/strong> % Individual consultation<br \/><strong>33 %<\/strong> Short brochure with the most important facts<br \/><strong>25 %<\/strong> Information and interactive calculator on the company intranet<br \/><strong>21%<\/strong> Benefit fair or roadshow<br \/><strong>11 %<\/strong> App<br \/><br \/><em>(Multiple answers were possible for this question)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bee2894 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bee2894\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18da16e\" data-id=\"18da16e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6802ac7 elementor-widget elementor-widget-heading\" data-id=\"6802ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The surprising conclusion\u2014 There's plenty of good news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729ffb9 elementor-widget elementor-widget-text-editor\" data-id=\"729ffb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At first glance, this data may suggest that participation in company pension schemes has not changed much over the years, and this will remain the case in the future.<\/p><p>We don&#8217;t see it that way, and we have at least three reasons for this optimism.<\/p><ul><li><strong>Good news #1: <\/strong>\u00a0The vast majority of employees would like to participate in the company pension scheme. \u00a0<\/li><li><strong>Good news #2:<\/strong> Employees want effective information.\u00a0<\/li><li><strong>Good news #3:<\/strong> You can leave the communication to us.<\/li><\/ul><p>Of course, as a communications agency, we are unable to help companies that don\u2019t offer their employees a company pension plan. However, if this is &#8220;simply&#8221; not being adequately communicated, we can discover the hidden potential, develop a convincing communicative strategy, and implement it creatively. So that it suits the company, and its employees. We analyze the target groups, and identify the appropriate tonality and media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d15c40 elementor-widget elementor-widget-heading\" data-id=\"9d15c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s next? Break new ground and change your perspective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607449e elementor-widget elementor-widget-text-editor\" data-id=\"607449e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An interesting approach is to change your perspective, and view employees as customers to whom you want to sell an attractive product (your company pension scheme). To do this, you have to take a closer look at the \u201ccustomer\u201d groups, their wishes, needs, and lifestyles. Using this data, you can develop a strategy, and creative approaches.\u00a0 For example, you could design an interesting tool that enables employees to explore a rather dry topic in a fun way.\u00a0 Or you could find an intriguing new name for the rather dusty term \u2018company pension scheme\u2019. We are already thinking up creative concepts &#8211; and would love to help you.\u00a0<\/p><p>With our tried-and-tested<strong> Explore \u2013 Engage \u2013 Shine<\/strong> process, we develop convincing communication and implementation strategies, and a clear, simple, and effective communication concept. Find out about our successful customer projects on our <a href=\"https:\/\/unequity.com\/projekte\/\">project page<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78af02d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78af02d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cd6a8e\" data-id=\"4cd6a8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9320f83 elementor-widget elementor-widget-text-editor\" data-id=\"9320f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Source\/Footnote:<\/strong><\/p><p>\u00b9 <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/de\/Documents\/human-capital\/Deloitte-bAV-Studie%202023.pdf\">Deloitte company pension study 2023 &#8220;Company pension schemes in the face of inflation,&#8221; representative survey of 2,000 employees subject to social security contributions in Germany.<\/a><\/p><p>\u00b2 For most employees, the company pension benefit will consist of vested entitlements with various employers with whom they have worked during their career. Since these benefits must be actively claimed upon retirement, a lack of knowledge may result in entitlements not being honored.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bcb465 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bcb465\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-970ee28\" data-id=\"970ee28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10efeab elementor-widget elementor-widget-template\" data-id=\"10efeab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"7599\" class=\"elementor elementor-7599 elementor-7591 elementor-7591\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffdfeb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffdfeb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88e678f\" data-id=\"88e678f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b1b11 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"36b1b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b0fc3ae elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tThis article was published on\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9c29dd5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2 April 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-beceba8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beceba8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da07654\" data-id=\"da07654\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8de596 elementor-widget elementor-widget-template\" data-id=\"d8de596\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14476\" class=\"elementor elementor-14476 elementor-14467 elementor-14467\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fcb075 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fcb075\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1569c2\" data-id=\"f1569c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0c2459 elementor-widget elementor-widget-heading\" data-id=\"f0c2459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTACT US<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f2e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f2e7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eef2739\" data-id=\"eef2739\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-388b58c elementor-widget elementor-widget-text-editor\" data-id=\"388b58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;d like to chat about this, or any other topic, get in touch with us.<\/p><p><strong>We lead People-Projects to success through communication.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bb5618a\" data-id=\"bb5618a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de9b7da elementor-widget elementor-widget-image\" data-id=\"de9b7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-15545\" alt=\"Portrait of Simone Schmitt Schillig - Managing Director Unequity GmbH\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png 150w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-300x300.png 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5b76bdc\" data-id=\"5b76bdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b1fc7d elementor-widget elementor-widget-text-editor\" data-id=\"6b1fc7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Your contact person<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec88155 elementor-align-start elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec88155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">simone[@]unequity.com<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 (0) 174 \/ 310 78 27\u200b<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/simoneschmitt-schillig\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Simone Schmitt-Schillig<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fe9571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fe9571\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d0e7eb\" data-id=\"0d0e7eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1808cd3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1808cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><blockquote class=\"wp-embedded-content\" data-secret=\"TCJaEoDSV4\"><a href=\"https:\/\/unequity.com\/en\/total-rewards-means-customer-relationship-management\/\">Total Rewards \u2013 Customer Relationship Management for HR<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Total Rewards \u2013 Customer Relationship Management for HR&#8220; &#8212; Unequity\" src=\"https:\/\/unequity.com\/en\/total-rewards-means-customer-relationship-management\/embed\/#?secret=h0RJys4Jlj#?secret=TCJaEoDSV4\" data-secret=\"TCJaEoDSV4\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c100ad\" data-id=\"6c100ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e506a elementor-widget elementor-widget-text-editor\" data-id=\"c0e506a\" data-element_type=\"widget\" data-e-type=\"widget\" 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Not at all! Read our article about one of the most important features of working life, and how to make it an attractive benefit.  <\/p>\n","protected":false},"author":15,"featured_media":14923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"generate_page_header":"","footnotes":""},"categories":[1217,1151,12,1191],"tags":[563,31,560,99,975,1238,149,974,732,143],"class_list":["post-14910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benefits-2","category-betriebliche-altersversorgung","category-news","category-une-expertise-2","tag-bav-en","tag-benefits-en","tag-benefits-communication","tag-communication","tag-company-pension-scheme","tag-corporate-pension-scheme","tag-interne-unternehmenskommunikation-en","tag-pension","tag-retainment","tag-unequity-en"],"_links":{"self":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/14910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/comments?post=14910"}],"version-history":[{"count":54,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/14910\/revisions"}],"predecessor-version":[{"id":26139,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/14910\/revisions\/26139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media\/14923"}],"wp:attachment":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media?parent=14910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/categories?post=14910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/tags?post=14910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}