{"id":1616,"date":"2018-03-28T10:52:42","date_gmt":"2018-03-28T08:52:42","guid":{"rendered":"https:\/\/unequity.com\/mcdonaldscompany-pension-scheme-mcbenefit\/"},"modified":"2025-07-29T12:05:22","modified_gmt":"2025-07-29T10:05:22","slug":"mcdonalds-company-pension-scheme-mcbenefit","status":"publish","type":"post","link":"https:\/\/unequity.com\/en\/mcdonalds-company-pension-scheme-mcbenefit\/","title":{"rendered":"McDonald&#8217;s <span>Company Pension Scheme &#8220;McBenefit&#8221;<\/span>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1616\" class=\"elementor elementor-1616 elementor-718\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6c0725 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6c0725\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e64d642\" data-id=\"e64d642\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7421935 elementor-widget elementor-widget-text-editor\" data-id=\"7421935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Company pension scheme<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c08d001\" data-id=\"c08d001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-28c49cf\" data-id=\"28c49cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-21b9a04\" data-id=\"21b9a04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89e8d83 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89e8d83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60d82e4\" data-id=\"60d82e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdb803b elementor-widget elementor-widget-heading\" data-id=\"fdb803b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">McBenefit \u2013 Life stays beautiful!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a4fac elementor-widget elementor-widget-text-editor\" data-id=\"74a4fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>McDonald\u2019s Deutschland Inc. was planning to introduce a new company pension scheme that offered a range of pension packages and was flexibly adjustable to the personal life situations of its employees.<\/p><p>Unequity developed a comprehensive communications campaign for the company pension scheme &#8220;McBenefit&#8221;. The communications measures not only attracted attention, but of course also explained the rather complex topic to employees in a clear and concise way, using a personal and emotional approach.<\/p><p>The campaign went from target group analysis and strategic planning to the design and production of communications media and the distribution of individualised information packages to employees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05f2769 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05f2769\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-babd775\" data-id=\"babd775\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e346ebf elementor-widget elementor-widget-heading\" data-id=\"e346ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project at a glance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4505ed6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4505ed6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-dab9f22\" data-id=\"dab9f22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-311780e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"311780e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Customer:<\/strong><br \/><a href=\"https:\/\/www.mcdonalds.com\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s Deutschland Inc.<\/a><\/p><p><strong>Industry:<\/strong><br \/>System gastronomy<\/p><p><strong>Company Headquarters:<\/strong><br \/>Munich, Germany<\/p><p><strong>Stock Exchange Listing:<\/strong><br \/>New York Stock Exchange (NYSE)<\/p><p><strong>Assignment to the agency:<br \/><\/strong>Benefits communication, Company pension scheme<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3607c3d\" data-id=\"3607c3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caa8476 elementor-widget elementor-widget-text-editor\" data-id=\"caa8476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Target groups:<\/strong><br \/>Executives and employees in Germany<\/p><p><strong>Number of languages:<\/strong><br \/>One<\/p><p><strong>Award(s):<\/strong><br \/><a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/HREA_Gewinner_05122012.pdf#page=4\" target=\"_blank\" rel=\"noopener\">HR Excellence Award 2012, Benefit and Incentive Programmes <\/a>(only available in German)<\/p><p><strong>Publications:<\/strong><br \/>Presentations at conferences (14th GEO International Conference in Munich, Personalmanagementkongress in Berlin, &#8220;Frauen im Management&#8221; in Munich, &#8220;M\u00fcnchner Runde&#8221; in Munich)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a838eec\" data-id=\"a838eec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22fe5a3 elementor-skin-slideshow elementor-arrows-yes elementor-widget elementor-widget-media-carousel\" data-id=\"22fe5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;slideshow&quot;,&quot;slideshow_slides_per_view&quot;:&quot;5&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Grundversorgung_CoverBild_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fe5a3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQ0OCwidXJsIjoiaHR0cHM6XC9cL3VuZXF1aXR5LmNvbVwvc2l0ZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvVW5lcXVpdHlfQ2FzZVN0dWR5X01jRG9uYWxkc19iQVZfTWNCZW5lZml0X0Jyb3NjaHVlcmVfRGllX0dydW5kdmVyc29yZ3VuZ19Db3ZlckJpbGRfMTkyMHgxMjgwcHguanBnIiwic2xpZGVzaG93IjoiMjJmZTVhMyJ9\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"A man is shown from the side against a blue sky and greenery. He is holding a brown paper bag with the McDonald&#039;s logo on it, on which half of a motorcycle is depicted. The front wheel of a bicycle can be seen out of the bag to the side.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Grundversorgung_CoverBild_1920x1280px-683x1024.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Ergaenzungsersorgung_CoverBild_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fe5a3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQ0NiwidXJsIjoiaHR0cHM6XC9cL3VuZXF1aXR5LmNvbVwvc2l0ZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvVW5lcXVpdHlfQ2FzZVN0dWR5X01jRG9uYWxkc19iQVZfTWNCZW5lZml0X0Jyb3NjaHVlcmVfRGllX0VyZ2Flbnp1bmdzZXJzb3JndW5nX0NvdmVyQmlsZF8xOTIweDEyODBweC5qcGciLCJzbGlkZXNob3ciOiIyMmZlNWEzIn0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"The picture shows a desk with a telephone. An office space can be seen in the background. On the desk is a brown paper bag with the McDonald&#039;s logo. A pavilion is illustrated on the bottom half of the bag. A coffee cup can be seen on the side. To the left, half of a cup can be seen on the desk.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Ergaenzungsersorgung_CoverBild_1920x1280px-683x1024.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Initialversorgung_CoverBild_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fe5a3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQ1MiwidXJsIjoiaHR0cHM6XC9cL3VuZXF1aXR5LmNvbVwvc2l0ZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvVW5lcXVpdHlfQ2FzZVN0dWR5X01jRG9uYWxkc19iQVZfTWNCZW5lZml0X0Jyb3NjaHVlcmVfRGllX0luaXRpYWx2ZXJzb3JndW5nX0NvdmVyQmlsZF8xOTIweDEyODBweC5qcGciLCJzbGlkZXNob3ciOiIyMmZlNWEzIn0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"A woman can be seen from behind. She is holding a brown paper bag with the McDonald&#039;s logo on it. She is holding the bag between two trees. A hammock is depicted on the paper bag.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Initialversorgung_CoverBild_1920x1280px-683x1024.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Aufbauversorgung_CoverBild_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fe5a3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQ0NCwidXJsIjoiaHR0cHM6XC9cL3VuZXF1aXR5LmNvbVwvc2l0ZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvVW5lcXVpdHlfQ2FzZVN0dWR5X01jRG9uYWxkc19iQVZfTWNCZW5lZml0X0Jyb3NjaHVlcmVfRGllX0F1ZmJhdXZlcnNvcmd1bmdfQ292ZXJCaWxkXzE5MjB4MTI4MHB4LmpwZyIsInNsaWRlc2hvdyI6IjIyZmU1YTMifQ%3D%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"A brown paper bag with the McDonald&#039;s logo is shown. Underneath is an illustration of a person shown fishing. A kitchen can be seen in the background.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Aufbauversorgung_CoverBild_1920x1280px-683x1024.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Das_McBenefit_bAV_Paket_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fe5a3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQ1NCwidXJsIjoiaHR0cHM6XC9cL3VuZXF1aXR5LmNvbVwvc2l0ZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvVW5lcXVpdHlfQ2FzZVN0dWR5X01jRG9uYWxkc19iQVZfTWNCZW5lZml0X0Rhc19NY0JlbmVmaXRfYkFWX1Bha2V0XzE5MjB4MTI4MHB4LmpwZyIsInNsaWRlc2hvdyI6IjIyZmU1YTMifQ%3D%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"The picture shows a brown paper bag standing on the floor. The McDonald&#039;s logo and \u201cDAS McBenefit bAV Paket\u201d are printed on the bag. In front of the bag are the documents that are distributed for the company pension scheme at McDonald&#039;s.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Das_McBenefit_bAV_Paket_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Initialversorgung_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fe5a3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQ0MiwidXJsIjoiaHR0cHM6XC9cL3VuZXF1aXR5LmNvbVwvc2l0ZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvVW5lcXVpdHlfQ2FzZVN0dWR5X01jRG9uYWxkc19iQVZfTWNCZW5lZml0X0Jyb3NjaHVlcmVfRGllX0luaXRpYWx2ZXJzb3JndW5nXzE5MjB4MTI4MHB4LmpwZyIsInNsaWRlc2hvdyI6IjIyZmU1YTMifQ%3D%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"The cover of the brochure on the initial provision of the occupational pension scheme at McDonald&#039;s is pictured. The cover reads \u201cDas Leben bleibt sch\u00f6n... mit der Initialversorgung - McBenefit, das flexible betriebliche Altersversorgungs-System von McDonald&#039;s.\u201d The cover shows a young man with a brown paper bag from McDonald&#039;s.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Initialversorgung_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Leitfaden_zur_Teilnahme_an_McBenefit_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fe5a3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQ1NiwidXJsIjoiaHR0cHM6XC9cL3VuZXF1aXR5LmNvbVwvc2l0ZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvVW5lcXVpdHlfQ2FzZVN0dWR5X01jRG9uYWxkc19iQVZfTWNCZW5lZml0X0xlaXRmYWRlbl96dXJfVGVpbG5haG1lX2FuX01jQmVuZWZpdF8xOTIweDEyODBweC5qcGciLCJzbGlkZXNob3ciOiIyMmZlNWEzIn0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"The guide to participating in McBenefit with step-by-step explanations can be seen against a white background.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Leitfaden_zur_Teilnahme_an_McBenefit_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper elementor-thumbnails-swiper swiper\" role=\"region region\" aria-roledescription=\"carousel carousel\" aria-label=\"Slider Slider\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"A man is shown from the side against a blue sky and greenery. He is holding a brown paper bag with the McDonald&#039;s logo on it, on which half of a motorcycle is depicted. The front wheel of a bicycle can be seen out of the bag to the side.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Grundversorgung_CoverBild_1920x1280px-683x1024.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"The picture shows a desk with a telephone. An office space can be seen in the background. On the desk is a brown paper bag with the McDonald&#039;s logo. A pavilion is illustrated on the bottom half of the bag. A coffee cup can be seen on the side. To the left, half of a cup can be seen on the desk.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Ergaenzungsersorgung_CoverBild_1920x1280px-683x1024.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"A woman can be seen from behind. She is holding a brown paper bag with the McDonald&#039;s logo on it. She is holding the bag between two trees. A hammock is depicted on the paper bag.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Initialversorgung_CoverBild_1920x1280px-683x1024.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"A brown paper bag with the McDonald&#039;s logo is shown. Underneath is an illustration of a person shown fishing. A kitchen can be seen in the background.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Aufbauversorgung_CoverBild_1920x1280px-683x1024.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"The picture shows a brown paper bag standing on the floor. The McDonald&#039;s logo and \u201cDAS McBenefit bAV Paket\u201d are printed on the bag. In front of the bag are the documents that are distributed for the company pension scheme at McDonald&#039;s.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Das_McBenefit_bAV_Paket_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"The cover of the brochure on the initial provision of the occupational pension scheme at McDonald&#039;s is pictured. The cover reads \u201cDas Leben bleibt sch\u00f6n... mit der Initialversorgung - McBenefit, das flexible betriebliche Altersversorgungs-System von McDonald&#039;s.\u201d The cover shows a young man with a brown paper bag from McDonald&#039;s.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Broschuere_Die_Initialversorgung_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"The guide to participating in McBenefit with step-by-step explanations can be seen against a white background.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_Leitfaden_zur_Teilnahme_an_McBenefit_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91445ba elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91445ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fa11b51\" data-id=\"fa11b51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09b9533 elementor-widget elementor-widget-image\" data-id=\"09b9533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_HR_Excellence_Awards_2012_Gewinner_Logo-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Unequity_CaseStudy_McDonalds_bAV_McBenefit_HR_Excellence_Awards_2012_Gewinner_Logo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI0MDAsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VuZXF1aXR5X0Nhc2VTdHVkeV9NY0RvbmFsZHNfYkFWX01jQmVuZWZpdF9IUl9FeGNlbGxlbmNlX0F3YXJkc18yMDEyX0dld2lubmVyX0xvZ28tMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_HR_Excellence_Awards_2012_Gewinner_Logo-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-22400\" alt=\"\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_HR_Excellence_Awards_2012_Gewinner_Logo-1-1024x683.jpg 1024w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_HR_Excellence_Awards_2012_Gewinner_Logo-1-300x200.jpg 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_HR_Excellence_Awards_2012_Gewinner_Logo-1-768x512.jpg 768w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_HR_Excellence_Awards_2012_Gewinner_Logo-1-1536x1024.jpg 1536w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_McDonalds_bAV_McBenefit_HR_Excellence_Awards_2012_Gewinner_Logo-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Second from left: Simone Schmitt-Schillig, Unequity<br>Third from left: Yvonne Prang, McDonald's<br>Photographer: Stephan Baumann<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-35447cd\" data-id=\"35447cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9145ab5 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"9145ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;HR Excellence Award &lt;br&gt;Winner 2012&quot;,&quot;marker&quot;:&quot;underline_zigzag&quot;,&quot;highlight_iteration_delay&quot;:3000,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hr-excellence-awards.de\" target=\"_blank\">\n\n\t\t\t\t\t<h2 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">HR Excellence Award <br>Winner 2012<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8d900 elementor-widget elementor-widget-text-editor\" data-id=\"8b8d900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">In the category &#8220;Benefit- and Incentive-Programme&#8221; for Unequity and McDonald&#8217;s Deutschland.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94ebc10 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94ebc10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0561799\" data-id=\"0561799\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0492d3f elementor-widget elementor-widget-template\" data-id=\"0492d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"15969\" class=\"elementor elementor-15969 elementor-15264 elementor-15264\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-435a075 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"435a075\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3db8a4b\" data-id=\"3db8a4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc6cf12 elementor-widget elementor-widget-heading\" data-id=\"fc6cf12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What can we do for you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07bf037 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07bf037\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4c4363c\" data-id=\"4c4363c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcb9f41 elementor-widget elementor-widget-text-editor\" data-id=\"bcb9f41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking for a reliable partner, get in touch with us.<\/p>\n<p>As a creative communications agency with expertise in consulting in the HR sector \u2014 also known as People &amp; Culture, Development, or&nbsp; Organization \u2014 we have been delivering professional internal communication for global companies since 2011. We specialize in the communication of Total Rewards.<\/p>\n<p>Using effective communication strategies, creative media, and clear and captivating content, we manage projects and campaigns with a lasting impact \u2014 motivated, loyal employees and successful organizations.<\/p>\n<p><strong>We lead people projects to success through communication.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-880ba25\" data-id=\"880ba25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eab6221 elementor-widget elementor-widget-image\" data-id=\"eab6221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-15545\" alt=\"Portrait of Simone Schmitt Schillig - Managing Director Unequity GmbH\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png 150w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-300x300.png 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5dde64a\" data-id=\"5dde64a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f44cf1a elementor-widget elementor-widget-text-editor\" data-id=\"f44cf1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Your contact person<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d298e63 elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d298e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:simone@unequity.com\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">simone[@]unequity.com<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+491743107827\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 (0) 174 \/ 310 78 27\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/simoneschmitt-schillig\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Simone Schmitt-Schillig<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d40c057 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d40c057\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e14676c\" data-id=\"e14676c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2d577b elementor-widget elementor-widget-heading\" data-id=\"c2d577b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You might also be interested in these projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6990520 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6990520\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0b41263\" data-id=\"0b41263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de7c9d0 elementor-widget elementor-widget-text-editor\" data-id=\"de7c9d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote class=\"wp-embedded-content\" data-secret=\"NJvYMyEDw0\"><a href=\"https:\/\/unequity.com\/en\/sgl-carbon-replacement-of-the-company-pension-plan\/\">SGL Carbon Replacement of the company pension plan<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;SGL Carbon &lt;span&gt;Replacement of the company pension plan&lt;\/span&gt;&#8220; &#8212; Unequity\" src=\"https:\/\/unequity.com\/en\/sgl-carbon-replacement-of-the-company-pension-plan\/embed\/#?secret=P7YcW1iq2a#?secret=NJvYMyEDw0\" data-secret=\"NJvYMyEDw0\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8c8a36f\" data-id=\"8c8a36f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-513bd73 elementor-widget elementor-widget-text-editor\" data-id=\"513bd73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote class=\"wp-embedded-content\" data-secret=\"c89rTelwVM\"><a href=\"https:\/\/unequity.com\/en\/kion-group-ag-keep-employee-shares-programme\/\">KION GROUP AG &#8222;KEEP&#8220; Employee Shares Programme<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;KION GROUP AG &lt;span&gt;&#8222;KEEP&#8220; Employee Shares Programme&lt;\/span&gt;&#8220; &#8212; Unequity\" src=\"https:\/\/unequity.com\/en\/kion-group-ag-keep-employee-shares-programme\/embed\/#?secret=6uBG1LniGM#?secret=c89rTelwVM\" data-secret=\"c89rTelwVM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cf02b2c\" data-id=\"cf02b2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f00ca63 elementor-widget elementor-widget-text-editor\" data-id=\"f00ca63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote class=\"wp-embedded-content\" data-secret=\"6bMkGIhNin\"><a href=\"https:\/\/unequity.com\/en\/sky-deutschland-sharesave-shares-programme\/\">Sky Deutschland Sharesave Shares Programme<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Sky Deutschland &lt;span&gt;Sharesave Shares Programme&lt;\/span&gt;&#8220; &#8212; Unequity\" src=\"https:\/\/unequity.com\/en\/sky-deutschland-sharesave-shares-programme\/embed\/#?secret=l8Qu4MC4M2#?secret=6bMkGIhNin\" data-secret=\"6bMkGIhNin\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5d82c7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5d82c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9956d36\" data-id=\"9956d36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd40c62 elementor-widget elementor-widget-template\" data-id=\"bd40c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"7608\" class=\"elementor elementor-7608 elementor-7602 elementor-7602\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0c699f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0c699f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-690fe2e\" data-id=\"690fe2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62db8d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f62db8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1957219 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1957219\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4363bf\" data-id=\"a4363bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc6f48b e-transform elementor-widget elementor-widget-text-editor\" data-id=\"bc6f48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Share this page directly:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a213cf\" data-id=\"0a213cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d95955 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-grid-tablet-0 elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"4d95955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_xing\" role=\"button\" tabindex=\"0\" aria-label=\"Share on xing\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-xing\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Company pension scheme McBenefit \u2013 Life stays beautiful! McDonald\u2019s Deutschland Inc. was planning to introduce a new company pension scheme that offered a range of pension packages and was flexibly adjustable to the personal life situations of its employees. Unequity developed a comprehensive communications campaign for the company pension scheme &#8220;McBenefit&#8221;. The communications measures not &#8230; <a title=\"McDonald&#8217;s Company Pension Scheme &#8220;McBenefit&#8221;\" class=\"read-more\" href=\"https:\/\/unequity.com\/en\/mcdonalds-company-pension-scheme-mcbenefit\/\" aria-label=\"Read more about McDonald&#8217;s Company Pension Scheme &#8220;McBenefit&#8221;\">Weiterlesen<\/a><\/p>\n","protected":false},"author":4,"featured_media":5170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"generate_page_header":"","footnotes":""},"categories":[13],"tags":[563,31,560,559,565,567,568,18,570,566],"class_list":["post-1616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-en","tag-bav-en","tag-benefits-en","tag-benefits-communication","tag-company-pension-schemes","tag-design-concept","tag-employee-benefits","tag-employee-communication-en-2","tag-employee-program","tag-internal-communication","tag-pensions"],"_links":{"self":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/1616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/comments?post=1616"}],"version-history":[{"count":12,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/1616\/revisions"}],"predecessor-version":[{"id":22409,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/1616\/revisions\/22409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media\/5170"}],"wp:attachment":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media?parent=1616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/categories?post=1616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/tags?post=1616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}