{"id":21026,"date":"2025-06-16T16:12:12","date_gmt":"2025-06-16T14:12:12","guid":{"rendered":"https:\/\/unequity.com\/?p=21026"},"modified":"2025-09-24T13:43:04","modified_gmt":"2025-09-24T11:43:04","slug":"lufthansa-group-compensation-benefits-support","status":"publish","type":"post","link":"https:\/\/unequity.com\/en\/lufthansa-group-compensation-benefits-support\/","title":{"rendered":"Lufthansa Group <span>Compensation &amp; Benefits Support<\/span>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21026\" class=\"elementor elementor-21026 elementor-20489\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18a01031 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18a01031\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-659a6c83\" data-id=\"659a6c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d07dd6 elementor-widget elementor-widget-text-editor\" data-id=\"33d07dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>compensation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-25182619\" data-id=\"25182619\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63638d34 elementor-widget elementor-widget-text-editor\" data-id=\"63638d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>benefits<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-215c1a4e\" data-id=\"215c1a4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d430dec elementor-widget elementor-widget-text-editor\" data-id=\"3d430dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>culture<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-37751d1e\" data-id=\"37751d1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7548a383 elementor-widget elementor-widget-text-editor\" data-id=\"7548a383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>career<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29c5fdf3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29c5fdf3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d86ce90\" data-id=\"3d86ce90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63899477 elementor-widget elementor-widget-heading\" data-id=\"63899477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimization of Total Rewards Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38563826 elementor-widget elementor-widget-text-editor\" data-id=\"38563826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p aria-level=\"4\"><span data-contrast=\"none\">With more than 500 affiliated Group companies and over 100,000 employees, Lufthansa Group has a highly complex structure that must be navigated when creating uniform rules and general standards for Total Rewards\u2014and communicating them.\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Unequity supported the global Total Rewards team in developing an overarching narrative for Lufthansa Group benefits, based on the Compensation &amp; Benefits catalog and selected focus topics. A key task was the strategic categorization and striking visualization of the content.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The solution featured concise, clear texts to describe the benefits and services, along with key messages that conveyed the value proposition developed by Unequity, in alignment with the company\u2019s current HR strategy and compensation philosophy. The illustrations, icons, and imagery created by Unequity, in line with Lufthansa Corporate Design, ensured a consistent look and feel for instant recognition and strong brand identification within the Lufthansa Group.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The result was a communications toolbox for Compensation &amp; Benefits experts and managers that can be further developed by the Lufthansa team.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc2df9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc2df9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d58be25\" data-id=\"7d58be25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b3b2c48 elementor-widget elementor-widget-heading\" data-id=\"2b3b2c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-687a672f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"687a672f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2f98c462\" data-id=\"2f98c462\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-364dcab9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"364dcab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client:<br \/><a href=\"https:\/\/www.lufthansagroup.com\/de\/home.html\">Lufthansa Group<\/a><\/strong><\/p><p><strong>Industry:<br \/><\/strong>Aviation, Logistics, Technology<\/p><p><strong>Company headquarters:<\/strong><br \/>Frankfurt am Main, Germany<\/p><p><strong>Stock exchange listing:<br \/><\/strong>MDAX<\/p><p><strong>Agency assignment: <\/strong>Compensation marketing optimization<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-24891937\" data-id=\"24891937\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e0e185 elementor-widget elementor-widget-text-editor\" data-id=\"61e0e185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Target groups: <br \/><\/strong>Managers and employees of Deutsche Lufthansa, and Total Rewards Managers in the Lufthansa Group<\/p><p><strong>Communication languages: <\/strong>German and English<\/p><p><strong>Publications:<br \/><\/strong>Joint interview, &#8220;Wichtig ist die gute Geschichte dahinter&#8221; published in <strong><a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/personalmagazin-ausgabe-62024-personalmagazin-622220.pdf#page=62\" target=\"_blank\" rel=\"noopener\">Personalmagazin, June 2024 <\/a><\/strong>(in German)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7154dbe elementor-widget elementor-widget-button\" data-id=\"7154dbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/unequity.com\/interview-lufthansa-group-total-rewards-strategie-und-mobilitatsbenefits\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the entire interview here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21dc44df\" data-id=\"21dc44df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-583e57e5 elementor-skin-slideshow elementor-arrows-yes elementor-widget elementor-widget-media-carousel\" data-id=\"583e57e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;slideshow&quot;,&quot;slideshow_slides_per_view&quot;:&quot;5&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Workshop_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"583e57e5\" data-elementor-lightbox-title=\"Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Workshop_1920x1280px\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA1MTAsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VuZXF1aXR5X0Nhc2VTdHVkeV9MdWZ0aGFuc2FfR3JvdXBfVG90YWxfUmV3YXJkc19TdHJhdGVnaWVfV29ya3Nob3BfMTkyMHgxMjgwcHguanBnIiwic2xpZGVzaG93IjoiNTgzZTU3ZTUifQ%3D%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Eine Collage, welche folgendes zeigt: eine Deutschland-Karte mit einem Pin in Frankfurt, daneben ein Foto einer Gruppe von Lufthansa- und Unequity-Mitarbeitenden w\u00e4hrend eines Workshops. Unten links ist ein Tablet mit einer Umfrage zu sehen, daneben eine Auswertung der Frage &quot;Mit welchen Aussagen stimmst du \u00fcberein?&quot;\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Workshop_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Moodboard_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"583e57e5\" data-elementor-lightbox-title=\"Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Moodboard_1920x1280px\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA1MDAsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VuZXF1aXR5X0Nhc2VTdHVkeV9MdWZ0aGFuc2FfR3JvdXBfVG90YWxfUmV3YXJkc19TdHJhdGVnaWVfTW9vZGJvYXJkXzE5MjB4MTI4MHB4LmpwZyIsInNsaWRlc2hvdyI6IjU4M2U1N2U1In0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Eine Collage mit Visuals eines Kranichs und des Lufthansa-Logos.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Moodboard_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_KeyVisuals_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"583e57e5\" data-elementor-lightbox-title=\"Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_KeyVisuals_1920x1280px\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA0OTYsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VuZXF1aXR5X0Nhc2VTdHVkeV9MdWZ0aGFuc2FfR3JvdXBfVG90YWxfUmV3YXJkc19TdHJhdGVnaWVfS2V5VmlzdWFsc18xOTIweDEyODBweC5qcGciLCJzbGlkZXNob3ciOiI1ODNlNTdlNSJ9\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Collage des Posters des Key Visuals: Ein Mensch geht eine Treppe hinauf, dahinter das Lufthansa-Logo bzw. ein Kranich. Der Slogan der Kampagne lautet &quot;for the crane in you&quot;\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_KeyVisuals_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Das Key Visual in verschiedenen Ausf\u00fchrungen: Poster, digitales Banner, Plakat an der Wand, durch eine Kamera hindurch, in einer Brosch\u00fcre.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_MockUps_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_SlideDeck_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"583e57e5\" data-elementor-lightbox-title=\"Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_SlideDeck_1920x1280px\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA1MDYsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VuZXF1aXR5X0Nhc2VTdHVkeV9MdWZ0aGFuc2FfR3JvdXBfVG90YWxfUmV3YXJkc19TdHJhdGVnaWVfU2xpZGVEZWNrXzE5MjB4MTI4MHB4LmpwZyIsInNsaWRlc2hvdyI6IjU4M2U1N2U1In0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Im Vordergrund ist ein Computerbildschirm zu sehen, welches das Key Visual im Vollbild abbildet. Dahinter sind verschiedene Variationen des erstellten Slide Decks zu sehen.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_SlideDeck_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Values_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"583e57e5\" data-elementor-lightbox-title=\"Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Values_1920x1280px\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA1MDgsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VuZXF1aXR5X0Nhc2VTdHVkeV9MdWZ0aGFuc2FfR3JvdXBfVG90YWxfUmV3YXJkc19TdHJhdGVnaWVfVmFsdWVzXzE5MjB4MTI4MHB4LmpwZyIsInNsaWRlc2hvdyI6IjU4M2U1N2U1In0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Zu sehen ist ein Computerbildschirm, daneben sind Abbildungen der Values-Strategie Designs zu sehen.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Values_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Narrative_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"583e57e5\" data-elementor-lightbox-title=\"Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Narrative_1920x1280px\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA1MDIsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VuZXF1aXR5X0Nhc2VTdHVkeV9MdWZ0aGFuc2FfR3JvdXBfVG90YWxfUmV3YXJkc19TdHJhdGVnaWVfTmFycmF0aXZlXzE5MjB4MTI4MHB4LmpwZyIsInNsaWRlc2hvdyI6IjU4M2U1N2U1In0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Gezeigt wird ein Bildschirm und das erstellte Material zum Total Rewards Narrativ.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Narrative_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Interview_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"583e57e5\" data-elementor-lightbox-title=\"Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Interview_1920x1280px\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA0OTQsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VuZXF1aXR5X0Nhc2VTdHVkeV9MdWZ0aGFuc2FfR3JvdXBfVG90YWxfUmV3YXJkc19TdHJhdGVnaWVfSW50ZXJ2aWV3XzE5MjB4MTI4MHB4LmpwZyIsInNsaWRlc2hvdyI6IjU4M2U1N2U1In0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Ein Foto von drei Personen in einer Gespr\u00e4chsituation.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Interview_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Personalmagazin_Artikel_1920x1280px.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"583e57e5\" data-elementor-lightbox-title=\"Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Personalmagazin_Artikel_1920x1280px\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA1MDQsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VuZXF1aXR5X0Nhc2VTdHVkeV9MdWZ0aGFuc2FfR3JvdXBfVG90YWxfUmV3YXJkc19TdHJhdGVnaWVfUGVyc29uYWxtYWdhemluX0FydGlrZWxfMTkyMHgxMjgwcHguanBnIiwic2xpZGVzaG93IjoiNTgzZTU3ZTUifQ%3D%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Eine Doppelseite des Personalmagazins, aufgeschlagen auf dem Lufthansa-Interview. Links dahinter liegt die Titelseite.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Personalmagazin_Artikel_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper elementor-thumbnails-swiper swiper\" role=\"region region\" aria-roledescription=\"carousel carousel\" aria-label=\"Slider Slider\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Eine Collage, welche folgendes zeigt: eine Deutschland-Karte mit einem Pin in Frankfurt, daneben ein Foto einer Gruppe von Lufthansa- und Unequity-Mitarbeitenden w\u00e4hrend eines Workshops. Unten links ist ein Tablet mit einer Umfrage zu sehen, daneben eine Auswertung der Frage &quot;Mit welchen Aussagen stimmst du \u00fcberein?&quot;\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Workshop_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Eine Collage mit Visuals eines Kranichs und des Lufthansa-Logos.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Moodboard_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Collage des Posters des Key Visuals: Ein Mensch geht eine Treppe hinauf, dahinter das Lufthansa-Logo bzw. ein Kranich. Der Slogan der Kampagne lautet &quot;for the crane in you&quot;\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_KeyVisuals_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Das Key Visual in verschiedenen Ausf\u00fchrungen: Poster, digitales Banner, Plakat an der Wand, durch eine Kamera hindurch, in einer Brosch\u00fcre.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_MockUps_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Im Vordergrund ist ein Computerbildschirm zu sehen, welches das Key Visual im Vollbild abbildet. Dahinter sind verschiedene Variationen des erstellten Slide Decks zu sehen.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_SlideDeck_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Zu sehen ist ein Computerbildschirm, daneben sind Abbildungen der Values-Strategie Designs zu sehen.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Values_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Gezeigt wird ein Bildschirm und das erstellte Material zum Total Rewards Narrativ.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Narrative_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Ein Foto von drei Personen in einer Gespr\u00e4chsituation.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Interview_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Eine Doppelseite des Personalmagazins, aufgeschlagen auf dem Lufthansa-Interview. Links dahinter liegt die Titelseite.\" style=\"background-image: url(&#039;https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_CaseStudy_Lufthansa_Group_Total_Rewards_Strategie_Personalmagazin_Artikel_1920x1280px-1024x683.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4840f5e5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4840f5e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4691ef80\" data-id=\"4691ef80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f9c8512 elementor-widget elementor-widget-heading\" data-id=\"1f9c8512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-423518af elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"423518af\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f52dc47\" data-id=\"7f52dc47\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bd50d2c elementor-blockquote--skin-quotation elementor-widget elementor-widget-blockquote\" data-id=\"5bd50d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tTo work, a benefit must have a story, a narrative. The story has to be convincing and relate to the lives of decision-makers and employees. This makes it a clear, tangible advantage\u2014a benefit.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Christian Thomas, Head of Compensation &amp; Benefits Deutsche Lufthansa, 2024<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a520396 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a520396\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-151510d4\" data-id=\"151510d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53857a48 elementor-blockquote--skin-quotation elementor-widget elementor-widget-blockquote\" data-id=\"53857a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tCompensation and Benefits products often need a lot of explanation. Many employees don\u2019t clearly understand what fringe benefits they receive in addition to their salary. In this project, we were delighted to help craft a creative concept and narrative for the Total Rewards strategy.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Simone Schmitt-Schillig, Unequity<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce91325 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ce91325\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38bf749\" data-id=\"38bf749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d8df87 elementor-widget elementor-widget-heading\" data-id=\"75d8df87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What can we do for you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f6df438 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6df438\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-12fc878b\" data-id=\"12fc878b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454df0ba elementor-widget elementor-widget-text-editor\" data-id=\"454df0ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking for a reliable partner, get in touch with us.<\/p>\n<p>As a creative communications agency with expertise in consulting in the HR sector \u2014 also known as People &amp; Culture, Development, or&nbsp; Organization \u2014 we have been delivering professional internal communication for global companies since 2011. We specialize in the communication of Total Rewards.<\/p>\n<p>Using effective communication strategies, creative media, and clear and captivating content, we manage projects and campaigns with a lasting impact \u2014 motivated, loyal employees and successful organizations.<\/p>\n<p><strong>We lead people projects to success through communication.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-94ae4c6\" data-id=\"94ae4c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-749925e7 elementor-widget elementor-widget-image\" data-id=\"749925e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-15545\" alt=\"Portrait of Simone Schmitt Schillig - Managing Director Unequity GmbH\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png 150w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-300x300.png 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f161b83\" data-id=\"6f161b83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d2672c elementor-widget elementor-widget-text-editor\" data-id=\"58d2672c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Your contact person<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558facfd elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"558facfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:simone@unequity.com\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">simone[@]unequity.com<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+491743107827\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 (0) 174 \/ 310 78 27\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/simoneschmitt-schillig\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Simone Schmitt-Schillig<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-354fd686 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"354fd686\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d3b136c\" data-id=\"7d3b136c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48443d60 elementor-widget elementor-widget-heading\" data-id=\"48443d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You might also be interested in these projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72197231 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72197231\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-39b70214\" data-id=\"39b70214\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b58382b elementor-widget elementor-widget-text-editor\" data-id=\"3b58382b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><blockquote class=\"wp-embedded-content\" data-secret=\"XBNCpetr8T\"><a href=\"https:\/\/unequity.com\/en\/merck-kgaa-hr-projects\/\">Merck KGaA HR Projekte<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Merck KGaA &lt;span&gt;HR Projekte&lt;\/span&gt;&#8221; &#8212; Unequity\" src=\"https:\/\/unequity.com\/en\/merck-kgaa-hr-projects\/embed\/#?secret=NH5boIPnxU#?secret=XBNCpetr8T\" data-secret=\"XBNCpetr8T\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-49fca3fc\" data-id=\"49fca3fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5477848c elementor-widget elementor-widget-text-editor\" data-id=\"5477848c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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class=\"elementor-section elementor-top-section elementor-element elementor-element-1957219 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1957219\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4363bf\" data-id=\"a4363bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc6f48b e-transform elementor-widget elementor-widget-text-editor\" data-id=\"bc6f48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Share this page 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on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>compensation benefits culture career Optimization of Total Rewards Marketing With more than 500 affiliated Group companies and over 100,000 employees, Lufthansa Group has a highly complex structure that must be navigated when creating uniform rules and general standards for Total Rewards\u2014and communicating them. Unequity supported the global Total Rewards team in developing an overarching narrative &#8230; <a title=\"Lufthansa Group Compensation &amp; Benefits Support\" class=\"read-more\" href=\"https:\/\/unequity.com\/en\/lufthansa-group-compensation-benefits-support\/\" aria-label=\"Read more about Lufthansa Group Compensation &amp; Benefits Support\">Weiterlesen<\/a><\/p>\n","protected":false},"author":4,"featured_media":20513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"generate_page_header":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-21026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-en"],"_links":{"self":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/21026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/comments?post=21026"}],"version-history":[{"count":34,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/21026\/revisions"}],"predecessor-version":[{"id":23193,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/21026\/revisions\/23193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media\/20513"}],"wp:attachment":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media?parent=21026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/categories?post=21026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/tags?post=21026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}