{"id":26484,"date":"2026-06-02T14:34:57","date_gmt":"2026-06-02T12:34:57","guid":{"rendered":"https:\/\/unequity.com\/why-pay-transparency-requires-targeted-communication\/"},"modified":"2026-07-21T12:17:57","modified_gmt":"2026-07-21T10:17:57","slug":"why-pay-transparency-requires-targeted-communication","status":"publish","type":"post","link":"https:\/\/unequity.com\/en\/why-pay-transparency-requires-targeted-communication\/","title":{"rendered":"Why Pay Transparency Requires Targeted Communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26484\" class=\"elementor elementor-26484 elementor-24426\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54616344 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54616344\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4165bdca\" data-id=\"4165bdca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-430499fc elementor-widget elementor-widget-image\" data-id=\"430499fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Entgelttransparenz_1920x1280px_V01-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ3MjgsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VORV9FbnRnZWx0dHJhbnNwYXJlbnpfMTkyMHgxMjgwcHhfVjAxLXNjYWxlZC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Entgelttransparenz_1920x1280px_V01-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-24728\" alt=\"\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Entgelttransparenz_1920x1280px_V01-768x512.jpg 768w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Entgelttransparenz_1920x1280px_V01-300x200.jpg 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Entgelttransparenz_1920x1280px_V01-1024x682.jpg 1024w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Entgelttransparenz_1920x1280px_V01-1536x1024.jpg 1536w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Entgelttransparenz_1920x1280px_V01-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Targeted messaging, media, and channels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6bc4ead4\" data-id=\"6bc4ead4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-709a501e elementor-widget elementor-widget-heading\" data-id=\"709a501e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clarity for everyone<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45947d09 elementor-widget elementor-widget-text-editor\" data-id=\"45947d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Complex and sensitive topics need more than information\u2014they need real communication: an authentic conversation between people. This is how\u00a0<strong>understanding, trust, and loyalty<\/strong>\u00a0grow.\u00a0<\/p><p>In this blog post, we share practical examples of how targeted communication can make all the difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecde542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecde542\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7adcd34\" data-id=\"7adcd34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd29b0 elementor-widget elementor-widget-heading\" data-id=\"9cd29b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication for a future\u2011ready company culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48fcb0e elementor-widget elementor-widget-text-editor\" data-id=\"48fcb0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new\u00a0<strong>EU Pay Transparency Directive<\/strong> is part of a broader\u00a0<strong>cultural shift<\/strong>\u00a0in the workplace. Communication must lead the way in supporting, fostering, and actively shaping this cultural transformation.<\/p><p><b>Compliance first<\/b><\/p><p>Right now, many companies are aiming for the expected minimum legal requirements, but greater <strong>transparency in the workplace is inevitable.<\/strong> Organizations that navigate this shift with confidence are the ones that will unlock the\u00a0<strong>full potential<\/strong>\u00a0of pay transparency and gain a clear competitive advantage as an attractive employer.<\/p><p>The latest data from\u00a0<a href=\"https:\/\/de.indeed.com\/recruiting\/recruitingressourcen\/howtohub\/indeed-analytics-und-hiring-insights\">Indeed<\/a>\u00a0clearly shows the impact of transparent pay communication as early as the\u00a0<strong>recruiting\u00a0<\/strong>process:<br \/><span dir=\"ltr\"><b>54%<\/b> more applications<br \/><b>45% <\/b>lower hiring costs<br \/><b>65%<\/b> fewer drop-offs in the recruiting process<br \/><\/span><span dir=\"ltr\"><b>82% <\/b>of people in Germany <b>support pay transparency<\/b><br \/><b>Trust levels<\/b> rise to <b>85%<\/b><\/span><\/p><p><b>Our tip: <\/b>Communication is only effective if it reaches the right audiences. That is why, for more than 15 years, we have combined precise analysis with a deep understanding of what each target group needs\u2014especially when topics are complex.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c647cdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c647cdc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8845c4e\" data-id=\"8845c4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb0389 elementor-widget elementor-widget-heading\" data-id=\"6cb0389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Targeted communication\u2014your gateway to effective engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ddf04e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ddf04e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3dd7aaf\" data-id=\"3dd7aaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4755900 elementor-widget elementor-widget-image\" data-id=\"4755900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Personas_1920x1280px-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0ODEsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VORV9QZXJzb25hc18xOTIweDEyODBweC1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Personas_1920x1280px-1024x682.jpg\" class=\"attachment-large size-large wp-image-26481\" alt=\"\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Personas_1920x1280px-1024x682.jpg 1024w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Personas_1920x1280px-300x200.jpg 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Personas_1920x1280px-768x512.jpg 768w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Personas_1920x1280px-1536x1024.jpg 1536w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Personas_1920x1280px-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8a67144\" data-id=\"8a67144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-403543d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"403543d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Targeted approach<\/b><br \/>Develop <a href=\"https:\/\/unequity.com\/en\/glossary\/\">personas<\/a> to focus on specific, clearly defined target audiences.<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>Data\u2011driven marketing<\/b><br \/>Use data for detailed needs analysis and to shape tailored communication.<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>Personalization<\/b><br \/>Adapt messages, products, and content to individual recipients.<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Occasion\u2011based communication<br \/><\/span><\/b><span data-contrast=\"auto\">Reach your audiences at relevant moments with information that truly matters to them. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a873fcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a873fcf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f95060\" data-id=\"0f95060\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e958fef elementor-widget elementor-widget-text-editor\" data-id=\"e958fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #008080;\">A practical example<\/span><\/h3><p>Let\u2019s take two persona types: <strong>non-desk<\/strong>\u00a0<b>workers<\/b>, such as production environment employees, and\u00a0<strong>desk workers<\/strong>, such as IT staff. Communicating with these audiences requires a differentiated approach due to their very different working environments and their access to information and communication tools.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be17574\" data-id=\"be17574\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5451f56 elementor-widget elementor-widget-image\" data-id=\"5451f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Desk_Non_Desk_Worker_1920x1280px-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0ODMsInVybCI6Imh0dHBzOlwvXC91bmVxdWl0eS5jb21cL3NpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1VORV9EZXNrX05vbl9EZXNrX1dvcmtlcl8xOTIweDEyODBweC1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Desk_Non_Desk_Worker_1920x1280px-1024x682.jpg\" class=\"attachment-large size-large wp-image-26483\" alt=\"\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Desk_Non_Desk_Worker_1920x1280px-1024x682.jpg 1024w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Desk_Non_Desk_Worker_1920x1280px-300x200.jpg 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Desk_Non_Desk_Worker_1920x1280px-768x512.jpg 768w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Desk_Non_Desk_Worker_1920x1280px-1536x1024.jpg 1536w, https:\/\/unequity.com\/site\/wp-content\/uploads\/UNE_Desk_Non_Desk_Worker_1920x1280px-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ce1d5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ce1d5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-484325a\" data-id=\"484325a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a64b4 elementor-widget elementor-widget-text-editor\" data-id=\"44a64b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #008080;\"><strong>Communication needs<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cbe79b7\" data-id=\"cbe79b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5274ae3 elementor-widget elementor-widget-text-editor\" data-id=\"5274ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\"><span style=\"color: #008080;\"><strong>Desk workers<\/strong><\/span> generally have full access to digital communication tools such as email, the intranet, and computer-based collaboration platforms. Communication with desk workers takes place both in real time and with a delay, with a high level of interaction and a strong focus on teamwork and knowledge sharing.\u00a0<\/span><\/p><p><span data-contrast=\"none\">These employees value clear, transparent, and well-structured communication channels that support flexible work, regardless of location or time. Social interaction is also important to them\u2014it strengthens team cohesion and motivation. Typical stress factors include information overload and the pressure to always be reachable. <\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b164bc0\" data-id=\"b164bc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4ab3a6 elementor-widget elementor-widget-text-editor\" data-id=\"f4ab3a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\"><span style=\"color: #008080;\"><strong>Non-desk<\/strong> <strong>workers<\/strong><\/span> often have limited\u2014or no\u2014access to traditional digital tools such as email or the intranet, simply because they are rarely at a screen. Communication with deskless workers generally doesn\u2019t happen in real time and they need information to reach them whenever and wherever they can access it.<\/span><\/p><p>Simple, user-friendly mobile communication channels (for example, apps or a mobile social intranet) are particularly important. These channels should support all directions of communication: top-down, bottom-up, and horizontal. Organizations need to pay close attention to non-desk workers\u2014they need to be seen and included in company decisions and company culture.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb17f90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb17f90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2928045\" data-id=\"2928045\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e56428d elementor-widget elementor-widget-text-editor\" data-id=\"e56428d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #008080;\"><b>Challenges and expectations in communication<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6af3f1e\" data-id=\"6af3f1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7df94e elementor-widget elementor-widget-text-editor\" data-id=\"f7df94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #008080;\">Desk worker<\/span><\/strong><span style=\"color: #008080;\"><strong>s<\/strong>\u00a0<\/span>face a high volume of information that frequently interrupts their work, the pressure to be constantly available, as well as ongoing technical changes and new tools. They want transparent, reliable, and streamlined communication structures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76f6c17\" data-id=\"76f6c17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e71c3c3 elementor-widget elementor-widget-text-editor\" data-id=\"e71c3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\"><span style=\"color: #008080;\"><strong>Non-desk workers <\/strong><\/span><\/span>often face barriers to relevant information, have no real opportunity to actively participate, and little access to digital channels. They want accessible, intuitive communication tools, live formats for direct interaction, and stronger inclusion in the company\u2019s communication culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8568a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8568a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cd02ff6\" data-id=\"cd02ff6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d422847 elementor-widget elementor-widget-text-editor\" data-id=\"d422847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #008080;\"><b>Motivation through communication<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3f1421b\" data-id=\"3f1421b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3ce161 elementor-widget elementor-widget-text-editor\" data-id=\"b3ce161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\"><span style=\"color: #008080;\"><strong>Desk workers\u00a0<\/strong><\/span><\/span>are motivated by communication that sets out clear goals and priorities, a strong sense of team cohesion, and visible appreciation and recognition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52ecadf\" data-id=\"52ecadf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b27250f elementor-widget elementor-widget-text-editor\" data-id=\"b27250f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\"><span style=\"color: #008080;\"><strong>Non-desk workers<\/strong><\/span>\u00a0are motivated by genuine appreciation and visibility, involvement in decision-making processes, easy access to information, and the ability to provide feedback. Digital tools built specifically for deskless workers significantly boost employee motivation and retention.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-155c6e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"155c6e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b11f195\" data-id=\"b11f195\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd2d68 elementor-widget elementor-widget-heading\" data-id=\"7cd2d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252b64d elementor-widget elementor-widget-text-editor\" data-id=\"252b64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Address the cultural transformation proactively and involve your employees from the start. This not only builds trust\u2014even when things get bumpy\u2014but also encourages people to <b>take ownership<\/b> and <b>actively contribute<\/b>. In doing so, you strengthen the <b>relationship<\/b>\u00a0between employer and employees and the overall <b>motivation <\/b>and performance of your teams.<\/p><p>As\u00a0recent <a href=\"https:\/\/www.gallup.com\/workplace\/349484\/state-of-the-global-workplace.aspx\">Gallup<\/a>\u00a0research shows that when <strong>employees feel genuinely involved<\/strong> in company processes, their performance significantly increases. At the same time, satisfaction rises, as people feel their work has meaning.\u00a0<strong>Openness and transparency are real values\u2014and clear signs of a company culture that employees actually experience day to day.<\/strong><\/p><p>You can find more information on successful Total Rewards communication in our\u00a0<a href=\"https:\/\/unequity.com\/en\/downloads\/\">Downloads<\/a>\u00a0section and on our\u00a0<a href=\"https:\/\/unequity.com\/en\/projects\/\">Projects\u00a0<\/a>page.<\/p><p>From strategy to implementation, we support you as your strategic communication partner\u2014with compelling narratives, precisely targeted communication channels, and engaging, well-designed media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cecd44c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cecd44c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46ec6b0f\" data-id=\"46ec6b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-487d6eae elementor-widget elementor-widget-template\" data-id=\"487d6eae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"7599\" class=\"elementor elementor-7599 elementor-7591 elementor-7591\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffdfeb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffdfeb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88e678f\" data-id=\"88e678f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b1b11 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"36b1b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b0fc3ae elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tThis article was published on\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9c29dd5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2 June 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cc337da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cc337da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-759b8070\" data-id=\"759b8070\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a63b322 elementor-widget elementor-widget-template\" data-id=\"5a63b322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14476\" class=\"elementor elementor-14476 elementor-14467 elementor-14467\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fcb075 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fcb075\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1569c2\" data-id=\"f1569c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0c2459 elementor-widget elementor-widget-heading\" data-id=\"f0c2459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTACT US<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f2e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f2e7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eef2739\" data-id=\"eef2739\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-388b58c elementor-widget elementor-widget-text-editor\" data-id=\"388b58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;d like to chat about this, or any other topic, get in touch with us.<\/p><p><strong>We lead People-Projects to success through communication.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bb5618a\" data-id=\"bb5618a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de9b7da elementor-widget elementor-widget-image\" data-id=\"de9b7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-15545\" alt=\"Portrait of Simone Schmitt Schillig - Managing Director Unequity GmbH\" srcset=\"https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-150x150.png 150w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait-300x300.png 300w, https:\/\/unequity.com\/site\/wp-content\/uploads\/Unequity_Simone_Portrait.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5b76bdc\" data-id=\"5b76bdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b1fc7d elementor-widget elementor-widget-text-editor\" data-id=\"6b1fc7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Your contact person<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec88155 elementor-align-start elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec88155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">simone[@]unequity.com<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 (0) 174 \/ 310 78 27\u200b<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/simoneschmitt-schillig\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Simone Schmitt-Schillig<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36e060 elementor-widget elementor-widget-text-editor\" data-id=\"e36e060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sources:<\/strong><br \/><a href=\"https:\/\/www.bgbl.de\/xaver\/bgbl\/start.xav?startbk=Bundesanzeiger_BGBl&amp;jumpTo=bgbl117s2152.pdf#__bgbl__%2F%2F*%5B%40attr_id%3D%27bgbl117s2152.pdf%27%5D__1741184078309\" target=\"_blank\" rel=\"noopener\">Entgelttransparenzgesetz<\/a> Germany<br \/><a href=\"https:\/\/eur-lex.europa.eu\/eli\/dir\/2023\/970\/oj\/deu?locale=de\" target=\"_blank\" rel=\"noopener\">European Pay Transparency Directive<\/a><\/p><p><strong>Further information:\u00a0<\/strong><br \/><a href=\"https:\/\/www.bmfsfj.de\/bmfsfj\/themen\/gleichstellung\/frauen-und-arbeitswelt\/lohngerechtigkeit\/entgelttransparenzgesetz\/glossar-entgelttransparenz\/glossar-entgelttransparenz-128434\" target=\"_blank\" rel=\"noopener\">Bundesministerium f\u00fcr Familien, Senioren, Frauen und Jugend<\/a><br \/><a href=\"https:\/\/www.bmas.de\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Bundesministerium f\u00fcr Arbeit und Soziales<\/span><\/a><span data-ccp-props=\"{\"> <br \/><\/span><span data-contrast=\"none\"><a href=\"https:\/\/www.gallup.com\/workplace\/349484\/state-of-the-global-workplace.aspx\" target=\"_blank\" rel=\"noopener\">Gallup State of the Global Workforce 2026<\/a><br \/><a href=\"https:\/\/www.weforum.org\/publications\/the-future-of-jobs-report-2025\/\" target=\"_blank\" rel=\"noopener\">WEF Future of Jobs Report 2025<\/a><\/span><br \/><a href=\"https:\/\/de.indeed.com\/recruiting\/recruitingressourcen\/howtohub\/indeed-analytics-und-hiring-insights\" target=\"_blank\" rel=\"noopener\">Indeed Insights<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4744b1b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4744b1b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52ef978e\" data-id=\"52ef978e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72b8d817 elementor-widget elementor-widget-text-editor\" data-id=\"72b8d817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><blockquote class=\"wp-embedded-content\" data-secret=\"qML57AMHAj\"><a href=\"https:\/\/unequity.com\/en\/what-companies-need-to-know-about-pay-transparency\/\">What Companies Need to Know About Pay Transparency<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;What Companies Need to Know About Pay Transparency&#8220; &#8211; Unequity\" src=\"https:\/\/unequity.com\/en\/what-companies-need-to-know-about-pay-transparency\/embed\/#?secret=A2eETT0sou#?secret=qML57AMHAj\" data-secret=\"qML57AMHAj\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-665d70c2\" data-id=\"665d70c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68f31a92 elementor-widget elementor-widget-text-editor\" data-id=\"68f31a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><blockquote class=\"wp-embedded-content\" data-secret=\"Ph7PGCP5Ix\"><a href=\"https:\/\/unequity.com\/en\/pay-transpareny-lets-talk-about-money\/\">Pay transparency \u2014 let\u2019s talk about money!<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Pay transparency \u2014 let\u2019s talk about money!&#8220; &#8211; Unequity\" src=\"https:\/\/unequity.com\/en\/pay-transpareny-lets-talk-about-money\/embed\/#?secret=ozjOs5QqHS#?secret=Ph7PGCP5Ix\" data-secret=\"Ph7PGCP5Ix\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7185441e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7185441e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68dd7ace\" data-id=\"68dd7ace\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56310cc2 elementor-widget elementor-widget-template\" data-id=\"56310cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"7608\" class=\"elementor elementor-7608 elementor-7602 elementor-7602\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0c699f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0c699f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-690fe2e\" data-id=\"690fe2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62db8d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f62db8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1957219 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1957219\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4363bf\" data-id=\"a4363bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc6f48b e-transform elementor-widget elementor-widget-text-editor\" data-id=\"bc6f48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Share this page directly:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a213cf\" data-id=\"0a213cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d95955 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-grid-tablet-0 elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"4d95955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_xing\" role=\"button\" tabindex=\"0\" aria-label=\"Share on xing\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-xing\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How targeted communication can successfully support the journey towards pay transparency.<\/p>\n","protected":false},"author":15,"featured_media":24728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"generate_page_header":"","footnotes":""},"categories":[12,1218,1234,1191],"tags":[99,625,1055,1060,1080,1089,570,149,1237,1054,1270,134],"class_list":["post-26484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-compensation-2","category-internal-communication-2","category-une-expertise-2","tag-communication","tag-compensation-en","tag-entgelttransparenz-en","tag-entgelttransparenzgesetz","tag-entgelttransparenzgesetz-en","tag-fair-pay","tag-internal-communication","tag-interne-unternehmenskommunikation-en","tag-pay-equity","tag-pay-transparency-en","tag-targeted-comunication","tag-total-rewards-en"],"_links":{"self":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/26484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/comments?post=26484"}],"version-history":[{"count":18,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/26484\/revisions"}],"predecessor-version":[{"id":26763,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/posts\/26484\/revisions\/26763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media\/24728"}],"wp:attachment":[{"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/media?parent=26484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/categories?post=26484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unequity.com\/en\/wp-json\/wp\/v2\/tags?post=26484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}