Benefits
For everyone driving things forward!
On the occasion of new leasing contracts being awarded for company cars at the McDonald’s Deutschland, Inc. Fleet Service, Unequity was hired to develop a strategy for communicating the changes that would take place.
The motto was “Transparency”. The focus was on communicating the reasons for the budget allocation, the selection process and the new contract conditions. Target groups were defined and described, and decisions were made regarding the communication goals, channels and media.
The task included defining the imagery and tone as well as creating and implementing the selected communications media, which comprised layout, copy and production as well as distribution to the various target groups.
Project at a glance
Customer:
McDonald’s Deutschland Inc.
Industry:
System gastronomy
Company Headquarters:
Munich, Germany
Stock Exchange Listing:
New York Stock Exchange (NYSE)
Assignment to the agency:
Benefits communication, Fleet Services
Target group(s):
Multipliers and employees in Germany
Number of language(s):
One
What can we do for you?
As a communications agency, we have been implementing professional and award-winning people & culture campaigns for national and international clients since 2011. Together with a large network of experienced experts, we develop communicative strategies and media with a lasting impact: motivated, loyal employees and successful companies.
Let us talk.
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