In my role as project manager for the international roll-out of TUI's employee share ownership program oneShare, I was supported by Simone and her Unequity team: A global project with many firsts for our organization.

Unequity took over the strategic and creative conception of the communication campaign as well as the operational realization and implementation. I particularly appreciated the detailed and holistic approach. In a project roll-out of this size, communication is enormously important.

In addition to the actual campaign development, Unequity set up the complete project plan, planned and developed the content of all communication media – from a simple info email to the intranet presence, from the legally required brochure to display stands and other creative ideas for the international roadshow. The logistical effort involved was enormous – the translation of all materials into eight different languages alone.

Thanks to the excellent planning and preparation as well as the cool head of the project team when something did not go according to plan, the roll-out of oneShare was a complete success. The cooperation during the project was super professional and cordial in equal measure. Besides all the stress, we also laughed a lot.