Long-term accounts and company pension schemes
ALTANA AG is a German specialty chemicals company with headquarters in Wesel. The company’s roughly 6,000 employees greatly value ALTANA as a responsible employer. With its comprehensive benefits package, the firm also offers a clear advantage for the future as an attractive organisation for its workers.
ALTANA AG has been a Unequity client since 2017. The agency’s task included developing design concepts for long-term account (LTAs) brochures as well as creating the content for those brochures. Another project included the revamping of two brochures focused on company pension schemes. In the conceptual phase for the various media, great attention was paid to optimising the campaign for digital usage and to ensuring the content would be applicable for years to come.
Overall, the campaign now represents the larger topic of “Long-term pension and retirement planning” at ALTANA AG on both a visual and contextual level.