compensation
benefits
culture
career
Effective strategic communication for sustainable change
TÜV SÜD is developing a new operating model for the Global Center of Excellence Total Rewards (CoE TR), and we are supporting the transformation and strategy development process.
The aim is to seamlessly integrate the Total Rewards strategy into the overarching HR strategy, making Total Rewards more effective and visible within HR—so the team can work together to achieve the company’s ambitious goals. This requires the close involvement and empowerment of the global Total Rewards topic owners from the four key areas: Compensation, Benefits, Global Health & Wellbeing, and Global Employee Mobility—as well as the Total Rewards leads from the regions.
We used evocative narratives and messages, visual storytelling, and clear graphics to support internal communication of the new Total Rewards strategy to diverse stakeholders and target groups within TÜV SÜD. The empowerment process included a communication training program for global topic owners delivered during a multi-day offsite workshop. Deliverables included a presentation deck featuring templates and intuitive design elements, a glossary explaining key terminology to ensure consistent language use, and practicalguidance on applying these tools in project management of Total Rewards projects and initiatives. Of course, this was all based on the TÜV SÜD corporate identity, with a dash of extra creativity to catch the eye and stay in the mind.
At the end of the year, we developed the new TR-Wrapped video format. Going forward, this format will be used to present key findings and objectives of the CoE Total Rewards in an entertaining and informative way to various internal audiences—including the People Leadership Team.
And this is just the beginning.
Project Overview
Customer:
TÜV SÜD
Industry:
Technical inspection organization
Company headquarters:
Munich, Germany
Stock exchange listing:
Unlisted corporation
Assignment for the agency:
Creative visualization of the total rewards strategy, communication training
Target audience(s):
Global and regional Total Rewards and HR leaders, alongside the global People Leadership team.
Language:
English
Project testimonials
Together, we are creating next-level Total Rewards communication.
Our core expertise lies in developing media to explain Total Rewards—in this case, it’s great to see how this can help drive organizational transformation.
What can we do for you?
If you are looking for a reliable partner, get in touch with us.
As a creative communications agency with expertise in consulting in the HR sector — also known as People & Culture, Development, or Organization — we have been delivering professional internal communication for global companies since 2011. We specialize in the communication of Total Rewards.
Using effective communication strategies, creative media, and clear and captivating content, we manage projects and campaigns with a lasting impact — motivated, loyal employees and successful organizations.
We lead people projects to success through communication.
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