How the LUI reflector came to life
Once upon a time… there was an idea. It first formed in the spring of 2025. We wanted to create something that was more than just another generic giveaway but instead carried a message of sustainability and attention to detail—and that was actually useful in everyday life.
It also had to connect to our company ethos. It made perfect sense to bring LUI, our spirit animal, into the brainstorming session.
On the hunt for ideas
From sketch to finished product
Our designers sketched some ideas, which Birgit used to make the first protoypes.
We considered every detail and placed each stitch with care—from the top of LUI’s head to his tiny feet.
We wanted the reflectors to increase the safety of anyone who used them.
Each one is unique. A small work of art that combines sustainability, safety, and design.
The excitement was real when the postal carrier brought the first package, and we opened the box to see the faces of all those little LUIs.
Creative and sustainable — quite simply, unique
Our Unequity spirit animal is special, in that he reflects the communication strategies that we design for you—individual, creative, and precisely targeted to your audience.
In the same way that we put genuine care and attention into every detail of our customer projects, this was planned thoughtfully from start to finish. And made to have a lasting impact.
- This article was published on
CONTACT US
If you’d like to chat about this, or any other topic, get in touch with us.
We lead People-Projects to success through communication.
Your contact person
- simone[@]unequity.com
- +49 (0) 174 / 310 78 27
- Simone Schmitt-Schillig
Share this page directly: