Compensation
Employee participation
Welcome to the Share Shop
Zalando AG decided to introduce two employee shares programmes as well as a new capital market-based compensation plan for management.
Unequity was given the task of creating a flexible and modern foundation for the communications campaign regarding the programmes. This resulted in the “Zalando ShareShop”, a virtual location on the Zalando Intranet that was to be a future central go-to point for all questions about the shares programme.
When introducing the new equity programme, Unequity acted as a flexible partner for Zalando’s project management team. To accompany the opening of the ShareShop and the introduction of the programme, a striking communications campaign was developed that used all possible channels: from e-mails and a roadshow to the Zalando Intranet.
The introduction of the new programme was a fantastic success. Despite the short communication period, employees showed great interest and participated in numbers.
Project at a glance
Customer:
Zalando SE
Industry:
Online retail shop
Company Headquarters:
Berlin, Germany
Stock Exchange Listing:
DAX40
Assignment to the agency:
Benefits communication, Employee participation and remuneration
Target group(s):
Executives and employees in Germany
Number of language(s):
Two
What can we do for you?
If you are looking for a reliable partner, get in touch with us.
As a creative communications agency with expertise in consulting in the HR sector — also known as People & Culture, Development, or Organization — we have been delivering professional internal communication for global companies since 2011. We specialize in the communication of Total Rewards.
Using effective communication strategies, creative media, and clear and captivating content, we manage projects and campaigns with a lasting impact — motivated, loyal employees and successful organizations.
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