Compensation
Straight from the lab: a new LTI mix
In 2025, Merck KGaA planned to restructure its Long-Term Incentive Plans. The goals were to more closely align the plans with the responsibilities and needs of the diverse recipient groups, and simplify plan communication.
Working closely with the Merck Compensation and HR Communications teams, we began the project with a workshop to plan the Change Communication strategy. We developed a creative change narrative that was communicated by the global Total Rewards department to the HR community, and the business representatives in each region, country, and location. For each incentive plan, we provided a visually appealing communication design, aligned to Merck’s colorful corporate design, placing less emphasis on the technical aspects of the plan. With clear graphics, illustrations, and icons assigned to each incentive plan, the different plans are easy to recognize and differentiate, which helps explain the basic mechanisms of the plans. In addition, the customer further developed digital media, such as brochures, short presentations, a video, and animations for use in plan communication.
Since 2015, Unequity has consistently supported Merck KGaA as a trusted partner for the implementation and communication of various HR projects. You can find further examples of this collaboration between Unequity and Merck here.
Project Overview
Client:
Merck KGaA
Industry:
Life Science, Healthcare and Electronics
Company headquarters:
Darmstadt, Germany
Stock exchange listing:
DAX 40
Agency Assignment:
LTI Change Communication, kreative design
Target groups:
Managers, HR Multiplicators, Employees (LTI recipients)
Number of languages:
One
Project testimonials
Working with Unequity has shown us the value of external input. With fresh perspectives, we were able to break free from our usual communication style and present our Long-Term Incentive Plans more clearly and engagingly. The creative Change Story not only revitalized our message but also strengthened employee engagement.
The Merck corporate design is exceptionally colorful and offers plenty of room for creativity. The visual change story is just the beginning of the whole story that we can tell at Merck.
What can we do for you?
If you are looking for a reliable partner, get in touch with us.
As a creative communications agency with expertise in consulting in the HR sector — also known as People & Culture, Development, or Organization — we have been delivering professional internal communication for global companies since 2011. We specialize in the communication of Total Rewards.
Using effective communication strategies, creative media, and clear and captivating content, we manage projects and campaigns with a lasting impact — motivated, loyal employees and successful organizations.
We lead people projects to success through communication.
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