The diversity of HR projects
As a leading science and technology company, Merck KGaA is an attractive employer that has recognised the necessity of paying very close attention to the employees of both today and tomorrow. The company is a pioneer in many areas, including in the way it has set up its Compensation & Benefits strategy.
Merck has been a client of the agency since 2015 and with its remarkable Corporate Design the company has given us a lot of creative flexibility for fantastic communications campaigns. Unequity was given the nod to develop strategic and creative concepts for a number of HR projects and campaigns in the areas of compensation, employee shareholder programmes and flexible work models.
The various media were a hit among employees, with special focus placed on digitalisation and target group-specific designs.
