Company pension scheme
McBenefit – Life stays beautiful!
McDonald’s Deutschland Inc. was planning to introduce a new company pension scheme that offered a range of pension packages and was flexibly adjustable to the personal life situations of its employees.
Unequity developed a comprehensive communications campaign for the company pension scheme “McBenefit”. The communications measures not only attracted attention, but of course also explained the rather complex topic to employees in a clear and concise way, using a personal and emotional approach.
The campaign went from target group analysis and strategic planning to the design and production of communications media and the distribution of individualised information packages to employees.
Project at a glance
Customer:
McDonald’s Deutschland Inc.
Industry:
System gastronomy
Company Headquarters:
Munich, Germany
Stock Exchange Listing:
New York Stock Exchange (NYSE)
Assignment to the agency:
Benefits communication, Company pension scheme
Target groups:
Executives and employees in Germany
Number of languages:
One
Award(s):
HR Excellence Award 2012, Benefit and Incentive Programmes (only available in German)
Publications:
Presentations at conferences (14th GEO International Conference in Munich, Personalmanagementkongress in Berlin, “Frauen im Management” in Munich, “Münchner Runde” in Munich)
Third from left: Yvonne Prang, McDonald's
Photographer: Stephan Baumann
In the category “Benefit- and Incentive-Programme” for Unequity and McDonald’s Deutschland.
What can we do for you?
If you are looking for a reliable partner, get in touch with us.
As a creative communications agency with expertise in consulting in the HR sector — also known as People & Culture, Development, or Organization — we have been delivering professional internal communication for global companies since 2011. We specialize in the communication of Total Rewards.
Using effective communication strategies, creative media, and clear and captivating content, we manage projects and campaigns with a lasting impact — motivated, loyal employees and successful organizations.
We lead people projects to success through communication.
Your contact person
You might also be interested in these projects
Share this page directly: