McDonald’s Company Pension Scheme “McBenefit”

Company pension scheme

McBenefit – Life stays beautiful!

McDonald’s Deutschland Inc. was planning to introduce a new company pension scheme that offered a range of pension packages and was flexibly adjustable to the personal life situations of its employees.

Unequity developed a comprehensive communications campaign for the company pension scheme “McBenefit”. The communications measures not only attracted attention, but of course also explained the rather complex topic to employees in a clear and concise way, using a personal and emotional approach.

The campaign went from target group analysis and strategic planning to the design and production of communications media and the distribution of individualised information packages to employees.

Project at a glance

Customer:
McDonald’s Deutschland Inc.

Industry:
System gastronomy

Company Headquarters:
Munich, Germany

Stock Exchange Listing:
New York Stock Exchange (NYSE)

Assignment to the agency:
Benefits communication, Company pension scheme

Target group(s):
Executives and employees in Germany

Number of language(s):
One

Award(s):
HR Excellence Award 2012, Benefit and Incentive Programmes (only available in German)

HR Excellence Awards Gewinner 2012 in der In der Kategorie „Benefit and Incentive Programmes“ für Unequity und McDonald’s Deutschland. Zweite von links: Simone Schmitt-Schillig, Unequity.
Dritte von links: Yvonne Prang, McDonald's.
Fotograf: Stephan Baumann.
Second from left: Simone Schmitt-Schillig, Unequity
Third from left: Yvonne Prang, McDonald's
Photographer: Stephan Baumann

In the category “Benefit- and Incentive-Programme” for Unequity and McDonald’s Deutschland.

What can we do for you?

If you are looking for a reliable partner, get in touch with us.

As a creative communications agency with expertise in consulting in the HR sector — also known as People & Culture, Development, or  Organization — we have been delivering professional internal communication for global companies since 2011. We specialize in the communication of Total Rewards.

Using effective communication strategies, creative media, and clear and captivating content, we manage projects and campaigns with a lasting impact — motivated, loyal employees and successful organizations.

We lead people projects to success through communication.

Portrait of Simone Schmitt Schillig - Managing Director Unequity GmbH

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