Benefits
Get it while it’s hot!
As a benefit for all McDonald’s Deutschland, Inc. employees, an online platform was created to offer discounted merchandise from a range of McDonald’s partners.
Unequity’s task here was to develop a multi-phase strategy for communicating the launch of the platform as well as create a look and feel including name, logo and icons.
Part of that was the conception, execution and production of various communications media such as wage slip inserts, advertisements, informational flyers and packages, online banners and presentations.
Project at a glance
Customer:
McDonald’s Deutschland Inc.
Industry:
System gastronomy
Company Headquarters:
Munich, Germany
Stock Exchange Listing:
New York Stock Exchange (NYSE)
Assignment to the agency:
Benefits communication, Company pension scheme
Target group(s):
Employees in Germany
Number of language(s):
One
What can we do for you?
If you are looking for a reliable partner, get in touch with us.
As a creative communications agency with expertise in consulting in the HR sector — also known as People & Culture, Development, or Organization — we have been delivering professional internal communication for global companies since 2011. We specialize in the communication of Total Rewards.
Using effective communication strategies, creative media, and clear and captivating content, we manage projects and campaigns with a lasting impact — motivated, loyal employees and successful organizations.
We lead people projects to success through communication.
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