AIDA – A decisive factor for internal communication and HR
AIDA (Attention/Interest/Desire/Action) can be decisive for internal communication and HR. Read on to explore the concept of AIDA, and discover how it works in real life.
Benefits communication
Company Pension Scheme
Are company pension schemes old-fashioned and boring? Not at all! Read our article about one of the most important features of working life, and how to make it an attractive benefit.
Self-efficacy Part 1 Financial Wellbeing
Self-efficacy is an excellent tool for self-empowerment, also in terms of personal finance. What it means and how to use it for financial wellbeing.
Shaken not stirred
As communications experts, Unequity is always focused on finding out which parameters influenece the effectiveness of specific campaigns.
ALTANA AG Benefits Communication
Long-term accounts and company pension schemes ALTANA AG is a German specialty chemicals company with headquarters in Wesel. The company’s roughly 6,000 employees greatly value ALTANA as a responsible employer. With its comprehensive benefits package, the firm also offers a clear advantage for the future as an attractive organization for its workers. ALTANA AG has … Weiterlesen
McDonald’s Happy Deals
Get it while it’s hot! As a benefit for all McDonald’s Deutschland, Inc. employees, an online platform was created to offer discounted merchandise from a range of McDonald’s partners. Unequity’s task here was to develop a multi-phase strategy for communicating the launch of the platform as well as create a look and feel including name, … Weiterlesen
McDonald’s Company Pension Scheme “McBenefit”
In the category “Benefit- and Incentive-Programme” HR Excellence Award for Unequity and McDonald’s Deutschland McBenefit – Life stays beautiful! McDonald’s Deutschland Inc. was planning to introduce a new company pension scheme that offered a range of pension packages and was flexibly adjustable to the personal life situations of its employees. Unequity developed a comprehensive communications … Weiterlesen
McDonald’s Fleet Service
For everyone driving things forward! On the occasion of new leasing contracts being awarded for company cars at the McDonald’s Deutschland, Inc. Fleet Service, Unequity was hired to develop a strategy for communicating the changes that would take place. The motto was “Transparency”. The focus was on communicating the reasons for the budget allocation, the … Weiterlesen
KION GROUP AG “KEEP” Employee Shares Programme
GEO Award in the category „Best Plan Communication“ for Unequity and the KION Group. A project constantly in motion In 2014, KION GROUP AG introduced the KEEP Employee Shares Programme to employees in Germany in order to give them special conditions for participating in the company’s financial success. In the years that followed, the programme … Weiterlesen