Employee Participation
Employee Participation Program after Delisting
In spring 2020, the Axel Springer Group decided to delist from the stock exchange in order to increase flexibility in its businesses and better achieve its ambitious goal of being the global leader in digital content.
The longstanding employee shares programme was ended with the company’s delisting from the stock exchange, but to encourage continued employee engagement, Axel Springer Group introduced a new virtual shares programme in the fall of 2021.
Unequity developed and implemented the strategic and creative communications campaign for the launch of the new programme – in a purely digital format.
Employees showed great interest in both the programme and the engaging communication, and expectations for participant numbers were significantly exceeded.
Project at a glance
Customer:
Axel Springer SE
Industry:
Media
Company Headquarters:
Berlin, Germany
Stock Exchange Listing:
No
Assignment to the agency:
Benefits communication, Virtual Employee Participation (VEP)
Target group(s):
Employees in Germany and Great Britain
Number of language(s):
Two
What can we do for you?
As a communications agency, we have been implementing professional and award-winning people & culture campaigns for national and international clients since 2011. Together with a large network of experienced experts, we develop communicative strategies and media with a lasting impact: motivated, loyal employees and successful companies.
Let us talk.
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