Employee Participation
Employee Participation Program after Delisting
In spring 2020, the Axel Springer Group decided to delist from the stock exchange in order to increase flexibility in its businesses and better achieve its ambitious goal of being the global leader in digital content.
The longstanding employee shares programme was ended with the company’s delisting from the stock exchange, but to encourage continued employee engagement, Axel Springer Group introduced a new virtual shares programme in the fall of 2021.
Unequity developed and implemented the strategic and creative communications campaign for the launch of the new programme – in a purely digital format.
Employees showed great interest in both the programme and the engaging communication, and expectations for participant numbers were significantly exceeded.
Project at a glance
Customer:
Axel Springer SE
Industry:
Media
Company Headquarters:
Berlin, Germany
Stock Exchange Listing:
No
Assignment to the agency:
Benefits communication, Virtual Employee Participation (VEP)
Target group(s):
Employees in Germany and Great Britain
Number of language(s):
Two
What can we do for you?
If you are looking for a reliable partner, get in touch with us.
As a creative communications agency with expertise in consulting in the HR sector — also known as People & Culture, Development, or Organization — we have been delivering professional internal communication for global companies since 2011. We specialize in the communication of Total Rewards.
Using effective communication strategies, creative media, and clear and captivating content, we manage projects and campaigns with a lasting impact — motivated, loyal employees and successful organizations.
We lead people projects to success through communication.
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