Equity Culture in Germany – Investing in the stock market is often approached with too much emotion, and too little knowledge, leading to a negative investment mindset. Excellent communication campaigns can help to create a positive equity culture that power attractive employee share ownership programs.
As communications experts, Unequity is always focused on finding out which parameters influenece the effectiveness of specific campaigns.
The Route of Life Against the backdrop of OSRAM Licht AG’s spin-off from Siemens, many of the company’s existing guidelines and processes were revised or completely redone. Among those were the “Global Mobility” guidelines for OSRAM international assignments. Unequity was contracted with developing a communications strategy for all HR employees regarding the introduction of the … Weiterlesen
Welcome to the Share Shop Zalando AG decided to introduce two employee shares programmes as well as a new capital market-based compensation plan for management. Unequity was given the task of creating a flexible and modern foundation for the communications campaign regarding the programmes. This resulted in the “Zalando ShareShop”, a virtual location on the … Weiterlesen
Get it while it’s hot! As a benefit for all McDonald’s Deutschland, Inc. employees, an online platform was created to offer discounted merchandise from a range of McDonald’s partners. Unequity’s task here was to develop a multi-phase strategy for communicating the launch of the platform as well as create a look and feel including name, … Weiterlesen
In the category “Benefit- and Incentive-Programme” HR Excellence Award for Unequity and McDonald’s Deutschland McBenefit – Life stays beautiful! McDonald’s Deutschland Inc. was planning to introduce a new company pension scheme that offered a range of pension packages and was flexibly adjustable to the personal life situations of its employees. Unequity developed a comprehensive communications … Weiterlesen
For everyone driving things forward! On the occasion of new leasing contracts being awarded for company cars at the McDonald’s Deutschland, Inc. Fleet Service, Unequity was hired to develop a strategy for communicating the changes that would take place. The motto was “Transparency”. The focus was on communicating the reasons for the budget allocation, the … Weiterlesen
GEO Award in the category „Best Plan Communication“ for Unequity and the KION Group. A project constantly in motion In 2014, KION GROUP AG introduced the KEEP Employee Shares Programme to employees in Germany in order to give them special conditions for participating in the company’s financial success. In the years that followed, the programme … Weiterlesen
