Merck KGaA Change Communication

Compensation Straight from the lab: a new LTI mix In 2025, Merck KGaA planned to restructure its Long-Term Incentive Plans. The goals were to more closely align the plans with the responsibilities and needs of the diverse recipient groups, and simplify plan communication. Working closely with the Merck Compensation and HR Communications teams, we began … Weiterlesen

EQUITY CULTURE

Equity Culture in Germany – Investing in the stock market is often approached with too much emotion, and too little knowledge, leading to a negative investment mindset. Excellent communication campaigns can help to create a positive equity culture that power attractive employee share ownership programs.

Shaken not stirred

Unequity Blog

As communications experts, Unequity is always focused on finding out which parameters influenece the effectiveness of specific campaigns.

OSRAM Licht AG International Assignments

Unequity Project OSRAM

Global Mobility The Route of Life Against the backdrop of OSRAM Licht AG’s spin-off from Siemens, many of the company’s existing guidelines and processes were revised or completely redone. Among those were the “Global Mobility” guidelines for OSRAM international assignments. Unequity was contracted with developing a communications strategy for all HR employees regarding the introduction … Weiterlesen

Zalando Employee Shares Programme

Unequity Project Zalando

Compensation Employee participation Welcome to the Share Shop Zalando AG decided to introduce two employee shares programmes as well as a new capital market-based compensation plan for management. Unequity was given the task of creating a flexible and modern foundation for the communications campaign regarding the programmes. This resulted in the “Zalando ShareShop”, a virtual … Weiterlesen

McDonald’s Happy Deals

Unequity Project McDonalds

Benefits Get it while it’s hot! As a benefit for all McDonald’s Deutschland, Inc. employees, an online platform was created to offer discounted merchandise from a range of McDonald’s partners. Unequity’s task here was to develop a multi-phase strategy for communicating the launch of the platform as well as create a look and feel including … Weiterlesen

McDonald’s Company Pension Scheme “McBenefit”

Unequity Project McDonalds

Company pension scheme McBenefit – Life stays beautiful! McDonald’s Deutschland Inc. was planning to introduce a new company pension scheme that offered a range of pension packages and was flexibly adjustable to the personal life situations of its employees. Unequity developed a comprehensive communications campaign for the company pension scheme “McBenefit”. The communications measures not … Weiterlesen